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Advertise with Us We are pleased to introduce you to Tadias Magazine, the leading lifestyle and business publication devoted exclusively to the Ethiopian-American community in the United States. The word Tadias is a popular casual greeting among Ethiopians. It means hi, what's up? Or how are you? Target Market: It is estimated that there are more than 750,000 Ethiopians in the United States -- 300,000 of them in the Washington, D.C. area. Ethiopian-Americans are one of the nation's largest, most educated and affluent African immigrant population. According to a survey of our readers, ranging in age from 18-55, the vast majority of our subscribers own their homes, hold professional or college degrees and lead a middle and upper-middle class life in America. The United States is home to the largest Ethiopian population outside of Ethiopia. Circulation: Tadias Magazine enjoys worldwide circulation. Our subscription base includes readers from 45 states in the United States and others from various countries around the world, including Canada, Australia, England, France, Sweden, Germany, Italy, India, Israel and Ethiopia. Online Edition: Our free online content attracts a large international reader audience. Tadias.com receives over 900,000 hits per month. Since the launching of our website in December 2002, we have entertained over 2 million unique visitors from around the world. Content: Through profiles of successful Ethiopians, analysis, personal reflections, arts, entertainment, fashion and articles on Ethiopian and African- American history, Tadias Magazine serves as an outlet for our growing Ethiopian-American community to exchange ideas and learn from each other and other communities. Although the magazine documents the Ethiopian-American experience and celebrates the success of Ethiopians in the United States, we also engage in a dialogue with other communities. Several non- Ethiopian writers regularly contribute to the publication. One history piece by African-American scholar Lindsey Herbert describes the history of Ethiopian and African-American relations. In another article, former U.S. ambassador to Ethiopia, David Shinn, discusses the issue of brain drain and the Diaspora’s role in reversing the trend. In addition, former Peace Corps volunteers share their memories of Ethiopia. Our content reflects the diversity of our readership, which extends far beyond the Ethiopian-American community. Strategic Media Partnerships: Through our membership in NCM, a consortium of over 600 ethnic media organizations in the United States, we have developed strong relationships with other non-Ethiopian communities, further expanding our content and market reach. Our stories are regularly distributed through NCM’s news wire service and picked up by various news media organizations around the world, including African-American newspapers, various national publications inside Ethiopia, and the Allafrica.com website, the largest news and information portal on Africa. Advertising: Tadias Magazine is the brand leader in its target market, reaching a highly educated, affluent, and sophisticated audience. We work closely with advertisers to help structure campaigns reflecting specific corporate or institutional goals. We invite you to take advantage of this exciting niche publication. Our distinctive and targeted distribution approach makes Tadias, the smartest, and best-priced, media buy for your business. We have developed a unique distribution network through Ethiopian-American businesses and cultural institutions throughout our target area. As a bi-monthly magazine, Tadias has a long shelf life and our attractive full-color, gloss covers and free distribution gives you considerably greater value for your advertising dollars. With a strong presence in major U.S. cities and a subscription base spanning 45 states in the U.S., we will give you access to an untapped market that is otherwise unavailable through other media. Rates: To discuss our advertising rates, please contact our marketing department. Our friendly customer-service agents are ready to assist you 24-hours a day, 7-days a week at (800) 209-1928. | 
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