Bruktawit Tigabu : The 100 Most Creative People in Business 2012

Bruktawit Tigabu is the Founder and Director of the Ethiopia-based Whiz Kids Workshop. (Photo: Fast Company magazine)

Tadias Magazine
By Tadias Staff

Published: Thursday, May 17, 2012

New York (TADIAS) – What do Marcus Samuels­son, acclaimed chef & author, and Bruktawit Tigabu have in common? They both have been named among The 100 Most Creative People in Business 2012 by Fast Company magazine. Bruktawit, who lives in Ethiopia, is the Founder and Director of Whiz Kids Workshop, which produces educational programs for children, including Tsehai Loves Learning , a popular television series that is broadcast twice a week on Ethiopian national TV.

“Whiz Kids has a staff of nine, but Tigabu sews the puppets, outlines the story, reads Tsehai’s part, and supervises editing–when she’s not securing grants from UNESCO and others to meet her meager $100,000 annual budget,” noted Fast Company in its recognition of Bruktawit’s work. “Prior to shooting, she takes storyboards of an episode into schools to show young students.”

“I observe their attention,” she says. “If the storyboards work, the live action will too.”

As for Marcus, Fast Company notes that “after a celebrated run as executive chef at Aquavit Restaurant, the Ethiopia-born Marcus Samuels­son performed gustatory magic in Harlem.” The magazine adds “he built a spot both critically heralded and reflective of the area’s many cultures.”

“I bike and I walk every corner of Harlem, and see so much diversity that’s unexpected,” Marcus says. Then he builds a menu around those encounters.

We congratulate both Bruktawit and Marcus for their achievements.

















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