Archive for the 'Profiles' Category

Yared Tekabe Uses Molecular Imaging for Early Detection of Heart Disease

Dr. Yared Tekabe runs studies in cardiovascular disease detection and prevention at Columbia University. (Photo: Tekabe at his office at William Black building in upper Manhattan - Courtesy photograph)

Tadias Magazine
By Tseday Alehegn

Published: Wednesday, January 25, 2012

New York (TADIAS) – In Spring 2009, we featured Dr. Yared Tekabe’s groundbreaking work on non-invasive atherosclerosis detection and molecular imaging, which was published in the American Heart Association´s journal, Circulation. As in most chronic heart disease conditions, the plaque that accumulates in blood vessels is usually not detected until it leads to serious, and often fatal, blockages of blood supply such as during an episode of heart attack or stroke. Having received a $1.6 million grant from the National Institute of Health Tekabe’s research focused on the use of novel molecular imaging techniques to identify sites of inflammation that can help us with early detection of atherosclerosis.

In 2010, his work was highlighted in Osborn & Jaffer’s review entitled “The Year in Molecular Imaging,” noting that Tekabe and colleagues had developed a tracer that imaged RAGE — a receptor for advanced glycation end products, which is implicated in a host of inflammation-related diseases including artherosclerosis, cancer, diabetes and alzheimer’s. Tekabe’s group, along with his colleague Dr. Ann Marie Schmidt, holds a patent for this RAGE-directed imaging technology.

Tekabe’s lab also used similar imaging technology to detect RAGE in mouse models who had artifically-induced ischemia (restriction of blood supply) in their left anterior descending coronary artery, which is the main supplier of blood to the left ventricle. When blood supply is restored (reperfusion), the sudden change may also cause further inflammation and tissue damage from impact. By being able to trace RAGE and pathways of inflammation using molecular imaging techniques, Tekabe has demonstrated that the highest RAGE expressing cells were the injured heart muscle cells undergoing programmed cell death.

Tekabe’s research in myocardial ischemic/reperfusion injury showed that RAGE could be traced in areas of inflammation in a non-invasive manner in live mouse subjects. The findings were presented at the 2011 World Molecular Imaging Congress scientific session, and was published in the Journal of the American College of Cardiology in January 2012. An editorial entitled ‘Visualizing the RAGE: Molecular Imaging After MI Provides Insight Into a Complex Receptor” accompanied Tekabe’s article, and emphasized that Tekabe’s research “continues to provide a solid foundation and proof of concept” that non-invasive imaging of RAGE following induced myocardial ischemia “is feasible” in live subjects.

Tekabe’s findings also have important implications for future antibody therapy formulations that can be used to treat RAGE-related chronic conditions. Tekabe hopes to translate his studies on mouse models to larger mammals and eventually to humans. Molecular imaging studies such as the one Tekabe has undertaken are critical in prevention of chronic cardiac conditions and could potentially decrease the number of sudden deaths from heart attack as it may allow physicians to make early and life-saving diagnoses.

When asked if there was anything else that he’d like to share with our readers, Dr. Tekabe replied, “Oh yes, since childhood, apart from my research, I’ve always wanted to involve myself in an Ethiopian movie, acting as the main character. Like in a love story. I hope to do this someday.”

Tseday Alehegn is Co-Founder & Editor-in-Chief of Tadias Magazine.

Related:
Yared Tekabe’s Groundbreaking Research in Heart Disease (TADIAS – March 17th, 2009)

Forbes: Africa’s Most Successful Women – Bethlehem Tilahun Alemu

Bethlehem Tilahun Alemu (left), pictured at the 2011 Africa Awards for Entrepreneurship ceremony held in Nairobi, Kenya on December 8th, 2011. (Courtesy photo)

Forbes Magazine
By Mfonobong Nsehe

January 5, 2012

Every now and then, I profile outstanding African women who’re making giant strides in business, politics, technology, entrepreneurship and leadership on the continent and elsewhere around the world. This week, I profile the spectacular Bethlehem Tilahun Alemu, an Ethiopian entrepreneur and the founder of SoleRebels, a thriving eco-sensitive footwear brand that pundits hail as Africa’s answer to brands such as Nike, Reebok and Adidas.

Bethlehem is relentlessly pursuing her dream of building an international footwear brand right from the heart of Ethiopia. And she’s making significant progress. SoleRebels has opened up a retail outlet in Taiwan and has franchise proposals for Canada, Italy, Australia, Israel, Spain, Japan and the United States among other countries. In a recent interview with Tadias Magazine, Bethlehem estimated that revenues from Sole Rebels retail operations will hit the $10 million mark by 2016. Considering the exceptional success she’s achieved in less than 8 years, she’ll probably exceed her estimations.

Read the full article at Forbes.com.

Sole Rebels Honored with the 2011 Africa Awards for Entrepreneurship

Bethlehem and soleRebels' Director of Retail Operations with winners' plaque at the 2011 Africa Awards for Entrepreneurship ceremony held in Nairobi, Kenya on December 8th, 2011. (Courtesy photo)

Tadias Magazine
News Update

Monday, December 12, 2011

New York (TADIAS) – Sole Rebels, the world’s first fair-trade certified green footwear company based in Ethiopia, has been recognized with the 2011 Africa Awards for Entrepreneurship at a ceremony held in Nairobi, Kenya on December 8th.

Sole Rebels is one of six finalists that were recognized as Africa Awards Winners and each granted a prize of US $50,000. The grand prize of US $100,000 went to the Harare based SECURICO, which provides guarding services and electronic security solutions, and is the first security company in Zimbabwe to be ISO (International Organisation for Standardisation) certified. SECURICO has more than 3,400 employees, 900 of which are women, making it the largest employer of women in the private sector. The award for Outstanding Women Entrepreneur was granted to Victoria Seeds, an agribusiness based in Kampala, Uganda.

Click here to view photos

Below is a video played by Sole Rebels at the Award:

Obama Honors Physicist Solomon Bililign With Presidential Award

President Obama has named Ethiopian American Physicist Solomon Bililign as one of the nation's "Outstanding Science, Math, and Engineering Mentors." He will receive his award at a White House ceremony later this year. (Photo credit: Courtesy photo of Solomon Bililign and official White House photo by Pete Souza)

Tadias Magazine
By Tadias Staff

Published: Thursday, November 17, 2011

WASHINGTON, DC (TADIAS) – When Physicist Solomon Bililign was a young teacher imprisoned in Ethiopia during the “Red Terror” era, he never imagined that he would one day receive a Presidential Award in the United States.

Now a professor at North Carolina Agricultural & Technical State University, Dr. Bililign is one of nine individuals whom President Obama this week named recipients of the Presidential Award for Excellence in Science, Mathematics, and Engineering Mentoring. The honorees will receive their awards at a White House ceremony later this year. The award recognizes the role that mentoring plays in the academic and personal development of students studying science and engineering. According to the White House, candidates are nominated by colleagues, administrators, and students at their home institutions.

“Through their commitment to education and innovation, these individuals are playing a crucial role in the development of our 21st century workforce,” President Obama said. “Our nation owes them a debt of gratitude for helping ensure that America remains the global leader in science and engineering for years to come.”

“I am humbled by the honor,” Dr. Bililign said in an interview with Tadias Magazine following the announcement. “I am just one of thousands of mentors who happened to be nominated.” He added: I am sure there a lot more deserving mentors. The recognition would motivate me to do more.”

Dr. Bililign said that success in science, engineering or math is not as glamorous as success in performing arts or sports in the U.S., but the economic competitiveness of the nation, depends on a solid foundation in the sciences. “Young people need to be encouraged, pushed, persuaded to do it,” he said. “Not for the money or fame but for the love of discovery and innovation. I believe every one has a gift, and a mentor’s role is to identify the gift and nurture it.”

Dr. Bililign was born in Dessie, Ethiopia. He left the country in 1987 to pursue a PhD in Physics at the University of Iowa. “Both my parents were teachers,” he said. “They are actually the first graduates of the Debre Berhan Teachers Training program then run by the US Point Four program.” He continued: “Their first assignment was in Mekele, Northern Ethiopia where they started school under a tree by collecting shepherds from the field… that modest start grew into a big elementary school where my father served as a Principal for over 10 years and my mother taught home economics, until they transferred to Dessie. I did all my school grades one through eleven at Atse Yohannes Elementary and Secondary School.”

Dr. Bililign said he followed in his parents footsteps to be trained as a high school teacher and joined the Prince Bede Mariam Laboratory School in grade eleven. “ I graduated as a physics teacher from Addis Ababa University (AAU), but ended up as a graduate assistant at AAU and taught there as a lecturer for several years,” he said.

But Dr. Bililign’s life-journey has not always been easy. He was imprisoned and tortured during the “Red Terror” era. His father died in a car accident on his way to visit his son in prison.

“While no one had to go through [what I went through], I think I have turned that negative and hard experience to my advantage, where I spent most of my time teaching young prisoners during the day and prison guards during the night, trying to give hope in a seemingly hopeless situation, and keeping myself busy and overcoming negative feelings and bitterness,” he said. “The experience also gave me time to reflect on my life and see the bigger picture in life.”

And what is his advise to a new generation of aspiring scientists? “For the young people who are intimidated by the hard work needed in science, math and engineering, I say nothing in life is easy, it is all about deciding to do it with passion. Every thing will give up its secrets if you love it enough,” he said.

We congratulate Professor Solomon Bililign on his accomplishments.

Update: Dr. Bililign Visits White House, Receives Award (Monday, Dec. 12, 2011)

President Barack Obama greets Dr. Solomon Bililign (left) and other recipients of the 2010 Presidential Awards for Excellence in Science, Mathematics and Engineering Mentoring in the Oval Office, Dec. 12, 2011. (Official White House Photo by Pete Souza)

National Law Journal Names Gejaa Gobena To Minority 40 Under 40 List

Gejaa Gobena (right), a lawyer for the U.S. Justice Department, has been named by the National Law Journal as one of the 40 minority lawyers under 40 and profiled in a special report. (Photo: Diego M. Radzinschi / NLJ)

Tadias Magazine
By Tadias Staff

Published: Monday, November 14, 2011

New York (TADIAS) – Ethiopian American attorney Gejaa Gobena was recently chosen by the National Law Journal as one of 40 distinguished minority lawyers, all under the age of 40, who have been honored for their accomplishments within the legal profession.

“The lawyers profiled were all born in the 1970s, a decade when law schools and law firms were just beginning to welcome minorities in significant numbers,” the publication said. “The thriving careers of these lawyers — at law firms and in government, academia and public interest — attest to the greater opportunities available to them, as well as to their talents.” NLJ added: “But progress has been mixed. As Paulette Brown notes in her commentary, the economic crisis of 2008 took a great toll on diversity. And ethnically diverse lawyers still comprise only about 6 percent of equity partners.”

About Gejaa Gobena:
By Mike Scarcella

When it comes to health care fraud enforcement, the U.S. Justice Department’s Gejaa Gobena has seen both sides. A former associate at Fried, Frank, Harris, Shriver & Jacobson, where he had a white-collar defense practice focusing on False Claims Act matters, the 36-year-old Gobena is now a leading trial attorney working on criminal health care enforcement actions in Detroit. Gobena, a lawyer in the Criminal Division’s fraud section since September 2009, works on the department’s Medicare Fraud Strike Force in Detroit, a targeted operation that has netted charges against 84 people for alleged schemes that bilked the government out of $85 million.

DOJ put together investigation and prosecution teams to focus on cities where statistics showed a spike in fraud. “I’m motivated by the fact health care fraud is a major problem out there,” Gobena said. The victims, he said, are not just the federal government. “There’s a human element to the story,” said Gobena, addressing elderly patients who get caught up in scams. In a recent case that Gobena prosecuted, a Detroit-area clinic owner was sentenced this month to 10 years in prison for his role in a $9.1 million scheme.

Gobena is a 1998 graduate of Columbia Law School. His expertise in the criminal arena is complemented by his work in DOJ’s Civil Division for nearly seven years. Gobena on Oct. 19 was named one of several recipients of the Attorney General’s Award for Fraud Prevention for his work on the team that recovered more than $680 million from pharmaceutical manufacturers that included Abbott Laboratories. That investigation revealed the companies had falsely inflated drug prices.

Gobena describes himself as a mentor to younger lawyers, helping them prepare for grand juries and discussing trial strategy. “In the near term, I can’t see myself doing anything other than public service,” he said.
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Click here to read the rest of the list at National Law Journal.

Watch: Victory Dinner for NYC Marathon Champions

Firehiwot Dado and Buzunesh Deba, the top-two finishers at the 2011 New York City Marathon, share a toast with friends and fans at the Queen of Sheba Ethiopian Restaurant.

Tadias Magazine
Events News

Updated: Thursday, November 10, 2011

New York (TADIAS) – Firehiwot Dado and Buzunesh Deba were greeted like homecoming queens with cheers and applause as they arrived for dinner at the Queen of Sheba Ethiopian Restaurant in Manhattan on Sunday evening, following their stunning victory at the 2011 ING New York City Marathon.

Firehiwot Dado, 27, won her debut NYC Marathon in 2:23:15, followed by her childhood friend, New Yorker Buzunesh Deba, four seconds later. It was one of the closest women’s finish in the race history.

“This is my first time coming to New York,” Firehiwot said. “It’s one of the top five [international] competitions. That I won prepares me and gives me hope for the next Olympics.” She added: “My goal is to win gold at the Olympics.”

The New York media had shown up at the midtown eatery after learning that the local hero would be dining there. Buzunesh Deba was visibly emotional as fans, friends, and strangers waited for a chance to hug and kiss her.

Buzunesh, 24, who led Firehiwot until the two overtook Mary Keitany of Kenya, said running in her Bronx neighborhood had inspired her to pick up the pace and added that she was pleased with the result because “my friend won.”

“We lived in the same town, and ran on the same team,” Buzunesh told Tadias earlier in the day.

“I want to thank the people of New York and the people of my country and everyone that supported us,” Buzunesh said. “Frehiwot and I showed good competition and with God’s grace we were victorious.”

Watch: Homecoming Reception For New York Marathon Winners at Queen of Sheba Restaurant

Watch: Firehiwot Dado & Buzunesh Deba take the top-two spots at 2011 NYC Marathon

Watch: Geoffrey Mutai Wins 2011 Men’s NYC Marathon – From Universal Sports

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Photo credit: Firehiwot Dado and Buzunesh Deba, 1-2 in New York. (Getty Images)

Buzunesh Deba Eyes NYC Marathon

Buzunesh Deba training at Van Cortlandt Park in the Bronx on Monday, October 24, 2011. (Photo by Jason Jett for Tadias Magazine).

Tadias Magazine
By Jason Jett

Updated: Thursday, October 27, 2011

New York (TADIAS) – Buzunesh Deba “is not in the local race, she is in the big race this time,” her husband-coach Worku Beyi emphasized last week in reference to the Ethiopian-born runner’s bid to become the first New Yorker to win the New York City Marathon since 1976 — before the race left Central Park to touch all five boroughs and become the world’s largest marathon.

On November 6 she will pursue the $130,000 overall top prize that goes to the first man and woman finishing the 26.2-mile race through Staten Island, Brooklyn, Queens, the Bronx and Manhattan.

Deba has the runner’s resume to be considered among the top five in the elite women’s field at the 2011 New York City Marathon.

Last June she won the Rock n’ Roll San Diego Marathon in 2:23:31, blazing the first half of the downward course in 1:09:53. Three months earlier she won the Honda Los Angeles Marathon. Last year she was victorious at the Twin Cities and Grandma’s marathons in Minnesota.

Deba was among the top-10 finishers both times she competed over the marathon distance in New York City, finishing 10th, in 2:29:55, last year and seventh two years ago in 2:35:54.

The New York City Marathon is a demanding 26 miles, 385 feet (42.195 kilometers), with five climbs onto bridges, that runners seeking fast times typically avoid in favor of running over relatively flat courses in Berlin or Chicago.

Beyi insists if the weather is pleasant, Deba has a good chance of beating the New York City Marathon course record of 2:22:31.

“In San Diego she ran the first 5K in 16:0-something,” he said. “Her 10k time was 32 minutes, she was on world-record pace. Then until 23 miles, she was on sub-2:20 pace.”

The husband-coach told Tadias that he first met Deba when she was age 13, and a year later attended one of her races, positioning himself along a clearing about 400 feet from the finish line.

“Buzunesh was second, a good distance behind the leader, when she came by,” said Beyi. “I shouted ‘go, go, go’ the next thing I knew she began to run faster. She passed the other girl and won the race.”

“When I congratulated her after the race I asked her how did she manage to pass the other girl so quickly?” he continued. “She said, ‘You gave me power. You are my power.’”

His wife’s pre-New York marathon workout routines peaked this fall to 130 miles a week, covered in two-a-day training sessions. Recently, Deba has slowed to about 90 miles a week with robust-morning and easy-evening sessions.

“Nutrition is very important for running a marathon,” Beyi said. “Marathon training is very hard, you have to eat properly. Up to one month before the marathon we ate a lot of meat and injera, but injera makes you heavy. Now we eat mostly vegetables, with a little chicken and some lamb soup.”

Deba gives a lot of credit for her success to Beyi — both his training and cooking.

Beyi, a world-class athlete, competes less now because of a medical condition and instead focuses on coaching Deba. Quite a cook also, friends say, Beyi said he prepares their meals so Deba can stay off her feet after training.

For Deba, the ascension was gradual. She arrived in New York on an athlete’s visa in 2007, and her early performance was hampered by chronic ankle problems.

With uneven success, she competed across the country at various races. It was not until September 2009 that Deba ran her first race over a 26.2-mile course — The Quad Cities (Iowa) Marathon — and won.

She found her winning stride, and with coaching from Beyi and altitude training in New Mexico, victories followed at the 2009 and 2010 California International Marathon as well as in Minnesota, Los Angeles and San Diego.


Buzunesh Deba trains under the watchful eye of husband-coach Worku Beyi as members of the Manhattan College Jaspers track and field team look on at Van Cortlandt Park in the Bronx on Monday, October 24, 2011. (Photo by Jason Jett for Tadias Magazine).


Buzunesh Deba, far right, holds trophy after winning the 2010 Chris Thater Memorial 5K in Binghamton, New York. (Photo by Jason Jett)

Now Deba is on the brink of a life-changing achievement. If she wins the New York City Marathon next week, it would mark the first time a female runner has left her homeland as an adult and rose to world-class status on the North American road-racing circuit. Only Khalid Khannouchi, who was born in Morocco and lived first in Brooklyn and then in Ossining, NY, has done that to date, winning the 1999 Chicago Marathon in a world-record time of 2:05:42 that since has been broken. Meb Keflezighi, winner of the 2009 New York City Marathon, was born in Eritrea but as a child moved with his family to the United States and grew up in San Diego.

In recent days, Deba has been besieged with media requests – which included interviews with The New York Times and The New York Daily News.

With a victory in New York, Deba would take a big step from her colleagues who survive by the same pattern she had followed in the U.S. until this year — racing here and there, virtually anywhere, to secure enough funds to support themselves and send home to family in Ethiopia.

More than dozen Ethiopian runners living in New York and Washington, D.C., are pursuing with season-highlight anticipation that New York City Marathon race-within-a-race from which Deba is attempting to move on. For them there is still gleam in the prospect of being the first city resident or New York Road Runners member to finish, and the money that comes with the distinction.

Pride unites the network of Ethiopian runners who live in and around New York, training in Van Cortlandt Park in the Bronx, Rockefeller State Park in Tarrytown and in Manhattan’s Central Park.

The pride is both for their homeland and in their resettlement in a country that offers greater opportunities — if they can find them amid all the competition from other Ethiopian nationals not to mention Kenyans, and East Europeans on the running circuit.

Friendships survive the race competitions, in which one runner’s success often means another’s failure in monetary terms ranging from several hundred to thousands of dollars.

Schadenfreude is a reality after each race, with everyone getting to share in it at some point as they hope for better for themselves in their next competition.

That is the manner in which relations within the network are affected by the hands of fate. One’s success is shared; one’s failure means there is opportunity for some other runner to move up.

The New York City Marathon brings local media attention to the running community each year. The scrutiny has not always been embraced by its members.

Nearly three years ago Village Voice reporter Graham Rayman extensively interviewed Ethiopian and Kenyan runners living in the Bronx for a post-New York City Marathon story. Rayman and photographer Jesse Reed spent days into weeks interviewing and photographing the runners in their homes as well as at training grounds in Van Cortlandt and Rockefeller State parks.

The result was a front-page story with a full-page picture of Ethiopian runner Abiyot Endale, who has photogenic looks to match his athletic prowess. However, photoshopped onto the bib of Endale’s running shirt was the headline: Will Run For Food.

The Ethiopian running community in New York was outraged.

Kassahun Kabiso, a Bronx runner who was featured in the report, said Rayman had befriended the runners and they had accepted him and his photographer into their homes and apartments. “He was our friend,” Kabiso said. “Maybe his editors changed the story.”

Rayman did not respond to a request for comment sent to his email account at the Village Voice.

The article, published December 17, 2008, is still viewable online along with additional comments but sans the cover photograph shown below.

The Ethiopian running community in New York is still stinging from the article, and wants the world to know that while their lifestyle is not luxurious neither is it impoverished.

“That was a bad article,” Beyi said, shaking his head, after leading Deba through a training session last week.

Endale and Derese Deniboba, who live at a Perry Avenue address in the Bronx that for the past six years has been home for Ethiopian runners, note that while they may live four people to an apartment the conditions are clean and well-maintained, if not spartan.

Deniboba recently recalled a conversation he had last summer with his absentee landlord.

“He called me over and said, ‘You know, you are not like the tenants I used to have. You guys are quiet, and never cause any trouble. Where are you from?’”

“I told him Ethiopia,” said Deniboba. “Then he asked, ‘What you do?’”

“I told him we are runners,” added Deniboba. “Then he said, ‘You guys are disciplined, you are in good shape. None of you are fat. I think I will take up running, too.’”

Will Run For Glory

Deba is running the New York City Marathon for the glory and the money.

Her six-figure annual earnings and a $40,000 Mizuno sponsorship, along with a 2011 Honda Insight hybrid car that was part of her prize for winning in Los Angeles, has her and Beyi preparing to buy a house in their adopted city — as she pursues United States citizenship.

Should Deba not win the New York race, but finish second, she would earn $65,000; plus bonus. A third-place finish would net her $40,000, fourth $25,000, fifth $15,000, and so on, plus bonuses.

November 6 likely will be a big payday for all the hard work and discipline Deba has put in every day the past few months, including rainy days on which Beyi suggested she rest but she insisted on going out and running in the rain for hours.

“I will do my best,” Deba said this week with a confident smile, which may have been a bit of humility coming from a runner who, when asked by a reporter after winning the 2009 California International Marathon at what point did she know she had won the race, replied: “At the start line.”

Related:
View more photos of Buzunesh Deba on our Facebook page
Buzunesh Deba: New York’s Hope at ING NYC Marathon

Ethiopia Habtemariam: The New Boss at Motown

Ethiopia Habtemariam (left) has been promoted to senior VP of the storied Motown Records label.

Tadias Magazine
By Tadias Staff

Friday, August 12, 2011

New York (Tadias) – A young Ethiopian American music executive has been appointed as the new head of the legendary Motown label now owned by the Universal Music Group.

The company has named Ethiopia Habtemariam, 31, senior vice president of Universal Motown Records. Ms. Habtemariam will also serve as Executive Vice President and head of Urban Music for Universal Music Publishing Group.

The promotion will make Ms. Habtemariam one of the most prominent women, as well as one of the most influential blacks in the music idustry. She follows in the footsteps of Sylvia Rhone, one of the most powerful women in the field and the first black woman to lead a major record company.

Ms. Habtemariam, who began her career as an intern at LaFace Records in the 90s, is credited for signing publishing deals for artists such as Justin Beiber, Ciara, Polow Da Don, Chris Brown and Ludacris.

According to The New York Times: “The label was careful not to name Ms. Habtemariam as the new president of Motown, but she will have the top position at the label and will report directly to Barry Weiss, Universal’s top executive in New York. It is expected that if she is successful in the new job, she will most likely be promoted.”

“Ethiopia represents the new breed of today’s best creative music executives,” Mr. Weiss said in a statement. “There is no one more relevant and credible in the creative community to help us build upon Motown’s fantastic legacy and move the company into its next groundbreaking era.”

Ms. Habtemariam said she was honored to accept the appointment: “It is an extraordinary opportunity to call Motown home,” she said in a statement. “And I am grateful to Barry for giving me the honor and challenge to put a new creative stamp on a label that has such a rich history.”

She added: “I am truly excited to work at the label that cultivated the musicians who have inspired me over the years. Motown artists created the soundtrack to my life, and I can’t wait to develop acts that not only have cross-genre and cross-generational appeal, but can reach worldwide notoriety.”

We congratulate Ethiopia Habtemariam on her accomplishments.

Liya Kebede Named New Face of L’Oreal

Above: Liya Kebede photographed at the 2010 annual Time 100 Gala in NYC, has been named the "new face" of L'Oréal.

Tadias Magazine
By Tadias Staff

Updated: Wednesday, June 22, 2011

New York (Tadias) – The Ethiopian-born supermodel, actress and maternal health advocate, Liya Kebede, has been named the “new face” of L’Oréal – joining Beyonce, Gwen Stefani, Jennifer Lopez, Julianna Margulies and Freida Pinto- in her new role as the global beauty brand’s spokeswoman.

“It is important for me that I represent a brand that reflects my personality,” the 33-year-old said in a statement. “I’m pleased to play a part in sharing the uniqueness, the charisma, and the incredible stories of women of all origins and from all regions of the world.”

Liya Kebede, who is a mother of two children, was first spotted by a modeling agent while attending high-school at Lycee Gebre Mariam in Addis Ababa, Ethiopia. She has since become one of the best-known and successful models in the world. She was the first black face of Estée Lauder.

In 2005 she was appointed as the World Health Organization’s Goodwill Ambassador, and in recent years, she has been focused on that role advocating on behalf of maternal, newborn and child health issues. The same year she established the The Liya Kebede Foundation, an organization designed to provide women access to life-saving care in partnership with governments, non-governmental organizations, corporations and affected communities.

In 2007, she launched her green clothing line Lemlem (Amharic for “flourish” or “to bloom”), which features handcrafted collection of women’s and children’s clothing that is made by traditional Ethiopian weavers from her homeland. Lemlem is carried by Barney’s, J.Crew, Net-a-Porter.com and numerous boutique shops.

Liya has also made a successful transition to the big screen starring in the film-adaption of the autobiography Desert Flower, the true story of fellow model Waris Dirie, who escaped a childhood nightmare in Somalia and became a global supermodel, as well as acting in movies such as The Good Shepherd and Lord of War.

She was named one of Times Magazine’s 100 influential people in 2010.

We congratulate Liya on her accomplishments.

Learn more about Liya Kebede at www.liyakebede.com.

Bethlehem Tilahun Alemu Named Young Global Leader (New Photos)

Above: Bethlehem Alemu addresses WWF's 50th Anniversary Annual Conference in St Gallen, Switzerland on May 11, 2011.

Tadias Magazine
By Tadias Staff

Published: Wednesday, March 9, 2011

NewYork (Tadias) – Bethlehem Tilahun Alemu, Founder and Managing Director of the eco-fashion footwear company SoleRebels, has been honored as one of the World Economic Forum’s Young Global Leaders in 2011. The honor bestowed each year by the Forum recognizes and acknowledges outstanding young leaders from around the world for their professional accomplishments, commitment to society and potential to contribute to shaping the future of the world.

Bethlehem joins the ranks of a distinguished list of previous winners including Google co-founders Larry Page and Sergey Brin, Facebook founder and CEO Mark Zuckerberg, and Newsweek columnist Fareed Zakaria, as well as Ethiopian-American supermodel Liya Kebede and journalist Abebe Gellaw.

“On a personal level it is humbling. It’s beyond anything I ever expected,” Bethlehem said in an interview with Tadias. “I am excited because the award represents a recognition of the power of our core aim at soleRebels — to show that development and trade go hand in hand, and that delivering a world class brand to the global marketplace is perhaps the most potent key to creating real and sustained prosperity in Ethiopia.”

Beethlehem, who was born and raised in the Zenabwok (Total) area of Addis Ababa, one of the city’s most impoverished neighborhoods, established soleRebels in 2005 in order to help increase community-based jobs. Since then the venture has created over 75 full time and over 120 part-time jobs while becoming an internationally recognized brand. SoleRebels is now available in major global retail outlets such as Urban Outfitters as well as online including at Endless.com and Amazon.com.

Bethlehem’s company was also winner of the 2010 Eco-Bold Green Award — a recognition of soleRebel’s environmentally friendly, vegan footwear that is produced using indigenous materials such as hand-spun organic cotton and artisan hand-loomed fabric. Tires are also recycled and used for soles.


XoDus iration (Photograph courtesy of SoleRebels).


As featured on African Entrepreneur Ads – PureLOVE homegrown LUX. (Courtesy photo)


EasyRidin sunrise (Photograph courtesy of SoleRebels).

Asked about her secret to success, Bethlehem says, “My ‘secret to success’ is to be committed 100% to my goals and to the people I have entrusted to help me achieve those goals. Here we are like a big family so an achievement like this is an achievement for each and every person at soleRebels.”

Drawn from a pool of more than 5,000 high level global candidates, the 2011 honorees will become part of the broader Forum of Young Global Leaders community that currently comprises of 660 outstanding individuals. “The World Economic Forum is a true multi-stakeholder community of global decision-makers in which the Young Global Leaders represent the voice for the future and the hopes of the next generation. The diversity of the YGL community and its commitment to shaping a better future through action-oriented initiatives of public interest is even more important at a time when the world is in need of new energy to solve intractable challenges,” said Klaus Schwab, Founder and Executive Chairman of the World Economic Forum.

The Young Global Leaders participate in an annual summit – this year it will be taking place in Dalian, China from September 12th through 16th – as well as in additional World Economic Forum events throughout the year. As Young Global Leaders these promising individuals will have the opportunity to engage in initiatives that help build stronger and more diverse communities, and to engender a better understanding of global and regional agendas.

And what’s Bethlehem’s advice to young people worldwide who aspire to become entrepreneurs and business leaders? “I would say have a clear vision of what you want to achieve and the path to get there. Then work hard, and then work extra hard. Seek advice and counsel from diverse places – don’t just stick to one “voice” or source for input. And never ever be deterred no matter the obstacle or the setback. Setbacks and obstacles are a natural part of life. It is how you overcome those obstacles and setbacks that will make you a great person no matter what endeavor you choose to devote yourself to. ”

We congratulate Bethlehem on her accomplishments and wish her continued success.

Update:
Photos: Bethlehem addresses the 50th anniversary of the World Wildlife Fund (May 1, 2011)


Bethlehem Tilahun Alemu, Founder and Managing Director of SoleRebels, speaks at the Opening Conference Symposium panel discussion facilitated by Veronica Pedrosa of Al-Jazeera, Malaysia. Speakers left to right are Paul Polman, CEO of Unilever, Tim Brown, CEO of IDEO, Bethlehem Tilahun Alemu, Founder and Managing Director of SoleRebels, Orazio Bellittini Cedeno, co-founder & Director of Grupo Faro, and Wang Shi, chairman of China Vanke, at the WWF Annual Conference in St. Gallen, Switzerland on May 1, 2011.


Speakers left to right: Paul Polman, CEO of Unilever, Tim Brown, CEO of IDEO, Bethlehem Tilahun Alemu, Founder and Managing Director of SoleRebels, and Orazio Bell.


Speakers left to right: Paul Polman, Tim Brown, Bethlehem Tilahun Alemu, Orazio Bellittini Cedeno and Wang Shi at the WWF Annual Conference in St. Gallen, Switzerland on May 1, 2011.


Bethlehem Tilahun Alemu Founder and Managing Director of SoleRebels speaks at the Opening Conference Symposium panel discussion at the WWF Annual Conference in St. Gallen, Switzerland on May 1, 2011.


Panel discussion facilitated by Veronica Pedrosa of Al-Jazeera, Malaysia. Speakers left to right: Paul Polman, CEO of Unilever, Tim Brown, CEO of IDEO, Bethlehem Tilahun, Alemu Founder and Managing Director of SoleRebels, Orazio Bell.


Left to right Paul Polman, Tim Brown, Bethlehem Tilahun Alemu, Orazio Bellittini Cedeno, and Wang Shi at the WWF Annual Conference, St Gallen, Switzerland on May 1, 2011.


Yolanda Kakabadse presents Bethlehem Tilahun Alemu, Founder and Managing Director of SoleRebels with a gift after the Opening Conference Symposium panel discussion facilitated at the WWF Annual Conference in St. Gallen, Switzerland on May 1, 2011.

Photo credit:
All images are courtesy of Solerebels.

Related story:
CNN’s African Voices features Bethlehem Tilahun Alemu

Watch: Turning old tires into shoes (7:10)

Video: Young SoleRebel (8:07)

Video: Creating window to world market (7:24)

Alfa Demmelash: Transforming Lives and Communities Through Entrepreneurship

Above: Alfa Demmellash, Founder and Chief Executive Officer of Rising Tide Capital, develops entrepreneurship programs.

Tadias Magazine
By Tseday Alehegn

Published: Thursday, January 27, 2011

New York (Tadias) – After graduating from Harvard University, Alfa Demmellash launched Rising Tide Capital, a non-profit based in Jersey City that develops and implements entrepreneurship programs focusing on women, minorities, immigrants and other socio-economically underserved communities. Since its inception in 2004, Rising Tide Capital has successfully helped approximately 400 entrepreneurs in New Jersey to build small businesses. Nearly 70% of Rising Tide Capital clients are women and over 90% are minorities. In 2009 Alfa Demmellash was featured as a CNN hero. President Obama also cited Rising Tide Capital’s influential work and stated: “If we empower organizations like these, think about the number of young people whose lives we can change, the number of families whose livelihoods we can boost, the number of struggling communities, we can bring back to life.”

“Did you know? The phrase “a rising tide lifts all boats” is often used to describe a top down approach to economic revitalization” states the non-profit’s web site. “But we believe it is important to help entrepreneurs see the tide and build strong boats that could rise with it – hence our name Rising Tide Capital.”

Below is our interview with Founder and Chief Executive Officer Alfa Demmellash as she discusses her work to build and support small business owners through entrepreneurship training.


CBA Winter 2009 Graduation (Courtesy Photo)

Tadias: Please tell us about where you grew up, where you went to school.
What was your catalyst to get into non-profit ventures? Your role models?

AD: I grew up in Addis Ababa, Ethiopia. I attended Cathedral Nativity School for girls in Addis. In the US, I attended high school at Boston Latin School and completed my studies at Harvard University. The catalyst for starting Rising Tide Capital, a non-profit venture, was the influence of my entrepreneurial mother and my experiences and family. I knew I wanted to be involved in alleviating the suffering of others by recognizing the best in them and helping them overcome challenges that trap their creativity and stifle their ability to realize their full potential. I was also greatly influenced by my studies and experiences in Rwanda as I learned about the 1994 genocide and its aftermath. My role models are too many to name, especially amongst my family and clients, but Dr. Muhammad Yunus, the Rev. Martin Luther King, Jr., Nelson Mandela, Oprah, and Barack and Michelle Obama are a few of the most well-known ones.

Tadias: You’ve described the vision of Rising Tide Capital, your non-profit organization, as an effort “to harness the entrepreneurial community that already exists in underserved communities, to strengthen lives, to transform communities, and to create vibrant, thriving communities from within.” Can you tell us more about your work with business owners in the State of New Jersey?

AD: We have worked with about 400 entrepreneurs and small business owners in New Jersey. Nearly 70% are women and over 90% are minorities. We are building a model for assisting individuals who are looking to start a business but don’t know where to begin or to take those who have already started a small business to the next level. For many of the entrepreneurs we work with, they are looking to start or grow their business as a way to generate more income to supplement their low-wages from another job or out of necessity because they are unable to secure a job. New Jersey, one of the most expensive states to live in, has a big problem when it comes to the gap between those who are wealthy and those who are barely trying to survive. Many, especially in the distressed urban areas, are minorities and immigrants that make up a large segment of the “working poor.” Rising Tide Capital works with those that are already entrepreneurial to help them find ways of breaking the cycle of economic marginalization.

Tadias: In your speech at the United Nations Global Summit for Women in 2008 you described Rising Tide clients as follows: “The average entrepreneur at Rising Tide Capital is a 39-year-old woman, a single mom of three children, earning less than 27,000 dollars a year.” Why did you choose to primarily focus on women entrepreneurs?

AD: Actually, it is the other way around. More women chose to work with us and take advantage of our programs. This is the case across the globe where women who are often the primary providers for poorer households are seeking ways to improve their economic standing so they can feed, shelter and educate their children. However, I believe it is important to educate and empower both women and men. At the end of the day, if the men in a community are disenfranchised and undereducated, they are likely to cause a lot of problems that produce tremendous distress and barriers to the success of women and children. Men have to be a huge part of the solution. We are really happy to see that in those households where the men support and encourage the entrepreneurial spirit of their wives, partners, and siblings the likelihood of business success is very high. I have witnessed this in my own mother’s case who was fortunate enough to have found a partner, her husband and my adopted father, who was supportive of her goals and her business. He was always there to encourage her and to affirm her efforts as contributing to a shared vision of success. I hope more men take that to heart and invite the grace and joy that can come into their lives as a result or at the very least, commit to do no harm.


Spring 07 graduation (Courtesy Photo)


Spring 07 graduation (Courtesy Photo)


Portraits and PPG lunch 2-26-08 (Courtesy Photo)


Courtesy Photo

Tadias: You also said most of your clients remind you of your mother. Can you say more?

AD: Many of the clients who come to us remind me of my mother because they are pursuing their business dreams primarily as a vehicle to achieve a bigger dream –that of giving their children more opportunities than they had been afforded. They are often single mothers, almost always struggling with extreme economic hardship and face barriers that seem impossible to overcome. In my mother’s case, she arrived in America without any money, separated from her baby and not sure how she will support herself let alone reunite with her child. But, like many of our clients, she made a decision that regardless of how long it took her – she would work all the hours she could, educate herself and start a business to generate more money that she could save for her larger goal. When she got off her job as a waitress – where she stood all day starting at 4am, she would go home to cook, clean and spend the evening sewing gowns, fitting customers and planning fashion shows until well past midnight. She did this for over 10 years before she saved enough to bring me to America and provide me with a stable home and a solid education. When I got to the airport finally, she showered me with her tears and showed me the baby picture of me she carried in her wallet every day to remind her of her big dream starting from her days as a refugee.

Tadias: What are some of the challenges you faced when starting and running Rising Tide Capital? What are some of most memorable and rewarding experiences?

AD: The first big challenge to starting anything – a business or a non-profit – is that you are the “center of energy” for the whole project. You have to show why something is valuable and start effecting change and adding value even before you ask people to join you or to give you money. For the first two years of the project, my co-founder (Alex Forrester) and I did all the work never being sure of what the next moment would bring. We were forced to be creative and entrepreneurial. We would run our seminars out of community centers and meet with people at their businesses or we would conduct house visits where we would sit with mom-entrepreneurs working on their plans over the kitchen table as the kids were running around. They loved it because we were not a social agency or a big government program – so they didn’t feel like they were getting a handout. We were just two young people who really believed in them and their dreams and were willing to apply our education and work extremely hard on their behalf to get them on a stronger path for success. Most importantly, we were always careful to uphold their dignity and never make them feel like they didn’t know enough or a dream was too big for them. But of course, our passion alone was not enough to pay all the bills. I remember one time when we had no money left and knew we would have to go back to sleeping on our parents sofa again. So we decided to take all the money we had and bought tickets to Ethiopia. I had promised Alex that regardless of what happens, I would show him the beauty of my country and the resilience of its people. So, we got to Addis, quickly dropped off our luggage at the very affordable and centrally located Wutuma hotel in Addis and hit the road to see Ethiopia. It was much cheaper than trying to survive in America! The love, the kindness, the generosity and faith of the people of Ethiopia was on display everywhere from the rock-hewn churches of Lalibela and Gondor to the lush breadbasket of my grandfather’s farm in Becho. When we left, we were inspired and reminded to be more faithful, to work harder and to have even more grit and determination. Shortly after our return, we learned that Goldman Sachs has seen our work in our community and would like to support the project. From that moment on, we never looked back and just worked harder and stayed true to our mission. Five years later, a fellow Ethiopian living nearby (Berhan Tsehai – who now runs www.TsehaiNY.com) nominated us to be CNN Heroes and we were selected out of many thousands from all over the world to be featured. That was a huge honor and definitely one of the most memorable moments of running Rising Tide Capital. Thousands of people sent us messages of support from all over the world in different languages and many more sent requests for our programs and services than we could have ever imagined. While we were sad not to be able to accommodate all the requests for services, we were affirmed that we were on the right track and that the world is full of entrepreneurial people busily changing their local economies and communities the world over.

Tadias: In June 2009, you were featured on CNN Heroes, and also invited to the White House. President Obama commended your work and noted: “70% of their clients are single moms. All of them rely on their businesses to support their families. So far Rising Tide has helped 250 business owners in the State of New Jersey. So imagine if they could help 500 or a 1000.” How do you seek to expand your organization’s reach in the next five years?

AD: We are currently seeking support from individuals, corporations and foundations to grow our programs and impact more individuals and communities. People from all over who believe in our mission send us as little as $5 to help support the project and we are humbled and grateful. In 2011, our programs will be offered in more distressed communities surrounding our city. We are also working with other organizations around the nation to explore opportunities to benefit more people living in financial distress who may not live near us but need our services. Our goal within the next 3-5 years is to double the number of people we work with annually while we offer even deeper assistance to those who have started their businesses and need further support to grow and create jobs for others beyond themselves. This is a grassroots movement that will someday be a very loud voice for economic hope and possibility coming out of places we least expect and from people who are, for the moment, invisible.

Tadias: Where do you see yourself ten years from now?

AD: Ten years from now, I hope to continue my advocacy and work for entrepreneurship education and empowerment amongst the least privileged in countries struggling to rebuild a more equitable, peaceful and just society. There are many lessons from the process of starting and building Rising Tide Capital that can be applied anywhere in the world where there are individuals seeking to turn ideas into reality. I am particularly excited to look towards Africa and my homeland of Ethiopia to see in what ways we can invest in the entrepreneurially driven in both the social and business sector. And of course, I also hope to become a mom (my grandpa is asking when he will see his grandchildren) and hopefully do my part in inspiring the next generation of change makers who will build on the progress and sacrifices of the generation before them.

Tadias: Is there anything else that you’d like to share with our readers?

AD: I would like thank your readers and Tadias magazine for taking the time to learn about my journey and Rising Tide Capital. I would also like to challenge your readers to think about philanthropy, to seek out organizations that do work on the ground at a grassroots level and support them. They should abolish cynicism from their hearts and minds — it only eats away at the precious time they have left to do something positive and make a difference. Finally, they should take action in pursuit of their dreams even when don’t know how it will all work, never give up and keep working hard towards what they know to be right. As Dr. Martin Luther King said, “faith is taking the first step even when you don’t see the whole staircase.”

Tadias: Thank you for sharing your thoughts with us, and best wishes in your endeavors.

You can learn more about Rising Tide Capital at risingtidecapital.org.

Photo credit: All images are courtesy of Alfa Demmellash.

Watch: Obama Recognizes Alfa Demmellash

Alfa Demmellash reacts to being recognized by
President Obama for her nonprofit work

Video: Alfa Demmellash on One-On-One with Steve Adubato

Spotlight On Fashion Designer Amsale Aberra

Above: CNN International's African Voices highlights Amsale Aberra, one of America's top bridal & evening-wear designers. (Photo: WE TV)

Tadias Magazine
By Tadias Staff

Updated: Friday, Januray 7, 2011

New York (Tadias) – Ethiopian American fashion designer and entrepreneur Amsale Aberra is the subject of this week’s African Voices on CNN International. The program “highlights Africa’s most engaging personalities, exploring the lives and passions of people who rarely open themselves up to the camera.”

Amsale, 57, who came to the United States from Ethiopia in 1973, is a New York-based bridal and evening-wear designer whose sophisticated and elegant dresses are favorites among celebrities. Academy Award Winner Julia Roberts wore an Amsale gown in the movie Runaway Bride. Aberra’s most talked about sale came in 2007 when ABC purchased an Amsale wedding dress for use in the season final episode of Grey’s Anatomy. As Time magazine noted: “When the producers of ABC’s Grey’s Anatomy were looking for a wedding dress for Sandra Oh’s no-nonsense character, Cristina, to wear on the season finale of the hit medical show, they chose a $6,600 strapless mermaid style by Aberra.”

According to CNN: “Aberra is now gearing up for a new chapter in her career — her bridal boutique on New York’s Madison Avenue is going to be the subject of a new reality TV show, scheduled to air in the United States in April. She says she was initially anxious about the idea. “Many reality shows are about drama, about conflicts, and I wasn’t interested in that. But the concept is a pursuit of perfection. And it fits my principle, it fits the philosophy,” she said.

“When I design Amsale, I have to keep that bride in mind. She is simple, she is clean and sophisticated.”

Watch:


Cover photo via Saharan Vibe.

CNN’s African Voices Features Daniel Yohannes

Above: This week CNN African Voices profiles Ethiopian native Daniel Yohannes, CEO of the Millennium Challenge Corporation.

Watch: An Ethiopian’s Remarkable Rise

Watch: Fighting Against Global Poverty

Watch: Relationship with Obama

Meet Young Entrepreneur Eskat Asfaw: College Shuttle

Ethiopian American Eskat Asfaw is the founder and owner of College Shuttle, a company that provides shuttle services to students in seven colleges & Universities in the DC metro area. (Courtesy image)

Tadias Magazine
By Martha Z. Tegegn

Published: Monday, December 13, 2010

Washington, D.C. (Tadias) – When Eskat Asfaw joined the Entrepreneurship Club in Frostburg State University’s business department as a student, he had no idea a great business venture would soon be born. When his professors pointed out that there was an unfulfilled need for transporation for college students, Asfaw had a moment of enlightenment and immediately set to work to address that gap.

“I have always wondered how students without cars moved around,” said Asfaw, who immediately brought his exciting idea to his colleagues and advisors: to provide transportation to students who reside a good two and half hours away from major public transportation stops. Asfaw then presented his idea alongside his two major investors — his parents who agreed to help him finance the purchase of his first van.

From there College Shuttle was born — “an innovative business addressing a need that is largely not met,” says his sister Alegnta Asfaw.

Today, after two years in operation College Shuttle has become a company with 7 colleges and university clients and serving close to 100 students in any given week. Asfaw runs three more vans and provides access to a dozen more.

To meet the growing demand, this young entrepreneur runs his business literally all day and night. “If I am not responding to a phone call I am checking the website (Collegeshuttles.com), or driving occasionally when the demand is high. I will take a break when my company grows to its potential.”

The self-professed music lover admits that before he bumped into this great venture he had always wanted to own a nightclub. In the past, he had supplemented his living through parties that he organized in the Metro Washington region and at Frostburg State University, where he earned his business degree.

Asfaw’s business is not only a pioneering idea but also a great job opportunity that pays well for students who are looking for weekend jobs to supplement their income. He has more than a dozen students working for him as web developers, marketers, and van drivers.

College Shuttle transports student to and from public transportation stops throughout the Baltimore and DC metro regions. “It was an instant success” said Eskat (short for Eskatnaf). “All I had to do was put some flyers up with my number and email address.” Although starting up any business includes some level of risk, his family says “he is always careful and makes sure ….he is responding to a need.”

Dr. Marty Mattare, one of his professors who was instrumental in the success of his company and still lends a hand when needed, says “Eskat has shown great persistence in his pursuit of College Shuttle. He worked very hard to make it a success and sought feedback and advice from a number of people. College Shuttle has also provided great opportunities for students to work in an entrepreneurial environment and contribute to a successful small business startup. I have no doubt that Eskat will go far with this enterprise!”

College Shuttle has received the Trident Young Entrepreneur of the Year Award. Asfaw is recognized in the Frostburg/Alleghany area for creating jobs and stimulating economic growth. According to his professor, he has inspired other students to become entrepreneurs and has himself mentored more than 15 students in Frostburg and continues to do so. His sister Alegnta says, “I believe this is the kind of leadership and innovative thinking that we want to showcase among young Ethiopians in America.”

The 26 year-old businessman left Ethiopia as a young boy in the early 90s has never been back. However, someday he wants to return with “some philanthropic project in Ethiopia—particularly in the education area.”

Eskat Asfaw of College Shuttle won the 2010 Young Entrepreneur of the Year award. He “was very enterprising; he had a vision of a company and worked diligently to make it successful,” says Dr. Marty Mattare, his former professor. (Courtesy Photograph

MT: How do you feel about the award and your professor’s comment?

EA: It is very humbling and nice to get everyone’s support.

MT: Tell us a bit about yourself. Where were you born? Where did you grow up?

EA: Well I was born in Addis Ababa, Ethiopia, we lived in Bole area; and then migrated to Kenya when I was about 7, then moved to America in 1996.

MT: What was it like growing up in Kenya?

EA: Kenya was nice, I went to elementary school there. I liked Kenya. I have more memories of Kenya than Ethiopia — I only remember our dog and house {in Ethiopia}.

MT: You went to college in Frostburg, Maryland. Tell me about Frostburg.

EA: Frostburg is in Western Maryland. That is where I went to school. I was a business major. I went to Montgomery college first and then transferred to Frostburg State University, and I graduated from there in 2009.

MT: I read in one of your college newspapers that your idea for College Shuttle was appluaded by the business department at Frostburg State University. Can you tell us more?

EA: I joined the Entrepreneurship Club as soon as I heard about it. I used to go to all the business conferences religiously, and when I heard about this club I had to go — who better to join than me [laughs]. The club advisor was a really nice man. He was telling us about different things that the school needs….since he was there for 27 years. One of the needs was transportation. I was wondering about transportation myself so I kind of took it to heart and kept thinking about it, writing down numbers and stuff in class. My advisors were very impressed with my idea.

MT: Transportation for whom?

EA: For the students in Frostburg. It is about 2 and 1/2 hours away…and there is no way to get there except by train or car.

MT: Where are the students from?

EA: Most of the students are from Baltimore and DC metro area.

MT: So, you were still in school when you got started.

EA: Yes, it started there and then. I didn’t know anyone. I used to go to class and then back to my apartment. I met with one guy and I asked him if he can help me to get to know people. That summer I put together some flyers with my personal information. I did the flyers a week before school started …….and the calls started coming. The majority of our customers are freshmen or sophomores and don’t own cars yet.

MT: How do you handle the logistics of running such a business?

EA: We now have an 877 toll free number as well as a web site. Most of our customers go online and register and pay online. Once they do that we send them a pickup time.

MT: Your shuttle service is limited to weekends. Why?

EA: The whole point is to get the students home for the weekend. They have different reasons for going home every weekend, leaving on Friday and returning on Sunday.

MT: Do you drop off the students at their homes?

EA: We drop off our customers at public areas close to their home such as metro stations, malls etc. It is a lot easier for their parents to pick them up when they are at a closer location. The majority of the time it is parents who make the arrangement for their kids. They would rather do that than driving two and half hours to come get their kids.

MT: How large is your customer base?

EA: We serve seven colleges now: Frostburg, West Virginia, Allegany College, Petomac State College, and three more colleges in Eastern Maryland. Our focus is just students. Our motto is students need their own transportation services. As students they have already a lot to deal with. We are just trying to fulfill the transportation part of it. Our time slots and services are flexible to students to meet their need. Students are very rash themselves. We work with their ever changing last minute decisions.

MT: What makes your business different than other shuttle services? Do you have any competition?

EA: Yes, there is a competition such as the bus line and train stations….but what we do is quite different. The way we treat our customers and the simple fact that our business is solely dedicated to students makes us preferable and it makes a world of difference to our success.

MT: How many employees do you have?

EA: I am the sole owner but I have many drivers. I also drive when necessary. I love driving. I have a lot of students that work for me, about a dozen. They work on graphic design, web designing, marketing; a lot of the work is done by the students themselves. So it is kind of a great side job for them. I set high standard for them and if they meet that standard they get paid more and they stay with me longer.

MT: How many vans do you have?

EA: We have three of our own but we do have access to many more on a need basis. Our vans are 15 passenger buses.

MT: Where do you say your entrepreneurial spirit comes from?

EA: Well, I always enjoyed business. Even when I was in high school in Silver Spring I had a lawn mowing business. My sisters used to work for me and we worked in a couple of areas in the neighborhood. I just enjoy business. When I got to college I started promoting parties. That is how I made most of my money. Then this came along and I just knew I wanted to make it a success and I truly believed in it.

MT: Do you have role model?

EA: Nick Friedman from College Hunks Hauling Junk. We have a lot of similarities and the way he transformed a simple idea to a nationwide success impresses me. I met him for a coffee once and he gave me few feedbacks and it helped shaped my business. I still communicate with him when I need to. He is my strong role model in business. On a personal level, I also look up to my father and older brother; they are great individuals that see the future clearly. And one thing I figured out as I matured is that my father is always right. Sometimes I wish I listened to him more. Another thing is my father supported all my decisions in life. He cares about my business as much as I do.

MT: Tell me about your family. How have they influenced you?

EA: Family means a lot to me. We are very close family. Everyone knows everything about everyone…my mom calls about ten times a day to checkup on me. My mom and dad were my main investors when I started the business. Without them I wouldn’t have been a business owner. They helped me buy the first van. To this day I turn to them for advice. In Ethiopia my grandparents were business owners. My mom was also into coffee business. In this country, my parents own a popular store in Chevy Chase. So from early on I understood that business played a huge role in American lifestyle. I would say, the culture in whch I grew up has a big influnce in me. Even if I grew up in America, I feel like how I was brought up makes it easier to respect my customers and easier to talk to them without feeling of entitlement. And I get a lot of positive feedback from customers saying, you are very down to earth and I think it is an Ethiopian thing.

MT: What’s the long-term plan for College Shuttle?

EA: I want to go national and hire a lot of college students. My goal, in about 6 years or so, to be in as many universities and colleges as possible. I am doing the research on the need. I see it happening already. A lot of rural universities and colleges have transportation gaps. Most of the colleges we service right now, we were asked to be there. I feel like we are doing a community service as well. Parents can have safe transportation for their kids to and from colleges. We service everyone and our customers are from all walks of life. I think it is also a great idea to explore what you can do as an individual and contribute to the work force. You will end up creating a job not only for yourself but for others too.

MT: Thank you and we wish you great success.

EA: Thank you for giving me this opportunity to share my story.

Related:
FSU Alumni Runs Shuttle Service for Students (The Bottom Line)
Filling a Need for a Ride Home From College (Frostburg State University eNEWS)

Other profiles by Martha Z. Tegegn
Exclusive Interview With Ethiopian Legend Teshome Mitiku (Part 1, Part 2, and Part 3)
Why Girls Gotta Run: Interview with Dr. Patricia E. Ortman
A Conversation with filmmaker Haile Gerima

Watch: Interview With Maya Haile

Model Maya Gate Haile is represented by the world's top modeling agencies including IMG, Elite and Ford. (Tadias)

Tadias Magazine
By Tseday Alehegn

Published: Thursday, June 17, 2010

New York (Tadias) – This week Tadias TV highlights international model Maya Gate Haile. The Ethiopian-born model grew up in Holland before relocating to New York where her fashion modeling career has flourished. She is represented by the world’s top modeling agencies including IMG, Elite and Ford.

The choice to become a model as a teenager was a tough, personal decision for Maya. Her parents, who migrated to the Netherlands when Maya was 13, pushed their daughter to focus on learning a new language, excelling in school, and perhaps consider becoming a doctor or a nurse.

“For a long time I had [modeling] on my mind, but I could not bring it home,” Maya says. And those who saw the tall, somewhat shy, and elegant girl with an infectious smile would often remark “Are you a model?” At 20 Maya finally decided to tell her decision to her family.

Maya recalls “My brother was really shocked: ‘You’re going to be a model? Are you kidding me?’” But Maya took the opportunities before her and delved into the world of fashion. As much as she loves her work, Maya points out that modeling for her is not “a final destination.”

“I love modeling because from modeling you can become something else,” she says with enthusiasm. She points out that one can grow from the networking opportunities modeling affords and get involved in other entrepreneurial or humanitarian ventures. “You could take advantage of modeling and you could be activists, film-makers, photographers. It is not only about modeling,” she emphasizes.

Which leads us to ask her what other projects she has been working on.

“I have several projects in mind but one that I am currently working on is to provide opportunities for girls in Ethiopia to get access to my world. I would like to give those who aspire to become models an opportunity to come to Europe and to get a taste of what fashion and modeling career is all about. I want to provide access and mentoring, so that they can see that it’s possible to be successful and to go after their dreams. I want to share what I have learned.”

Maya also works closely with UNICEF’s New Generation program. Her husband, Chef Entrepreneur and Author Marcus Samuelsson, introduced her to UNICEF and currently serves as Ambassador for the U.S. Fund for UNICEF. Both Maya and her husband are particularly committed to supporting the organization’s immunization programs and its efforts to deliver clean and accessible water to millions of children around the world. Maya also focuses on providing entrepreneurial opportunities for youth aged 18-34 who are residing in developing countries.

Asked how her work with UNICEF has enriched her personal life, the model says it helps her to put her own life in perspective. “I could be one of the kids in Ethiopia,” she says. “I compare it to myself and my husband Marcus. Everyday we think about those kids in Ethiopia.”

On a lighter note, we asked Maya about her hobbies including basketball. “Who wins when the two of you play?” “I always win,” Maya says with a smile, “but you have to ask [Marcus]. He should tell you about it.” In the couples interview last summer Marcus confirmed her side of the story. “She kicks my ass in basketball!” Marcus told Glamour magazine. “Also, Maya translates so much for me—not just words, but culturally. When my sisters call with a problem, she takes the phone. I can’t give advice—unless it’s about cooking. Before Maya, my primary relationship was with food. Luckily, she loves to eat!”

Below is part of Tigist Selam’s conversation with Model Maya Haile at home in Harlem.

Watch: Tadias’ Interview With Model Maya Haile

Tigist Selam interviewed Maya Haile at home in Harlem on Tuesday
June 15, 2010. (Video by Kidane Films)


About the Author:
Tseday Alehegn is the Editor-in-Chief of Tadias Magazine.

Watch Related Tadias Video:
Video – Tadias’ Interview with Meklit Hadero

CNN’s African Voices: Bethlehem Tilahun Alemu

Above: Bethlehem Tilahun Alemu, co-founder of SoleRebels, eco-friendly footwear company from Ethiopia, is highlighted in this week's CNN's African Voices. (Photo. Screen shot)

Tadias Magazine
By Tadias Staff

Updated: Wednesday, June 2, 2010

New York (Tadias) – This week CNN’s African Voices features Bethlehem Tilahun Alemu, Co-Founder and Managing Director of SoleRebels, Ethiopia’s first fair trade footwear company.

Introducing her eco-fashion products, Tilahun described her work to Tadias Magazine last year as “a story of fair trade, eco-sensibility, and great innovative footwear products.”

“One of the truly unique and exciting things about soleRebels is that we are green by heritage, and not because some marketing folks told us to be,” she said. “We maximize both recycled inputs and craft our materials in the traditional manner — the way they have always been made in Ethiopia – by hand.”

She summarizes SoleRebels’ ethos in three words: “Roots, Culture, Tires.” The shoes are created using indigenous practices such as hand-spun organic cotton and artisan hand-loomed fabric. Tires are also recycled and used for soles. The end result is environmental friendly, vegan footwear. “Historically that is the way things have been done,” Tilahun says, and it not only makes great sense to continue the tradition, it also has generated income for local artisans.

African Voices, which explores the lives and passions of Africa’s most engaging personalities, airs weekly on CNN International: Saturdays at 11.30 & 18.30 GMT and on Sundays at 17.00 GMT.

WATCH
Video: Turning old tires into shoes (7:10)

Video: Young SoleRebel (8:07)

Video: Creating window to world market (7:24)

CNN’s African Voices Profiles Marcus Samuelsson

Above: Every week CNN’s African Voices highlights some of
Africa’s most engaging personalities, and this week the show
features Marcus Samuelsson and his wife, model Maya Haile.

Tadias Magazine
By Tadias Staff

Published: Tuesday, May 25, 2010

New York (Tadias) – This week CNN’s African Voices, a weekly show which explores the lives and passions of Africa’s most engaging personalities, profiles celebrity chef Marcus Samuelsson.

The Ethiopian-born Chef, who lives in Harlem with his wife, model Maya Haile, was invited by the White House last fall to prepare the Obama’s first State Dinner. First Lady Michelle Obama called him “one of the finest chefs in the country.” Samuelsson was the youngest-ever chef to receive a three-star restaurant review from The New York Times in 1995. He has won three James Beard Awards, a prestigious recognition that is akin to “winning the Olympic gold medal for chefs.” Samuelsson has been named as one of “The Great Chefs of America” by the Culinary Institute of America.

WATCH
Video: Marcus tells CNN how he got his break

Video: From Ethiopia to Cooking for President

Video: Going Back to His Roots

Related from Tadias Magazine:
Interview With Marcus Samuelsson:
White House State Dinner, His New Book And More

New Eatery To Pay Tribute To A Harlem Speakeasy

Liya Kebede Makes TIME 100 List

Above: Liya Kebede has been named by Time Magazine as one
of the 100 influential people who “most affect our world.”

Tadias Magazine
By Tadias Staff

Published: Friday, April 30, 2010

New York (Tadias) – President Barack Obama, Sarah Palin, Oprah Winfrey, Glenn Beck, Lady Gaga, and Liya Kebede are among the 100 individuals who made the cut into Time Magazine‘s annual list of influential people.

The 2010 TIME 100 – categorized as Leaders, Heroes, Artists and Thinkers – is made up of a diverse group of global newsmakers who are known for their powers of persuasion as well as for sparking controversy.

The Ethiopian-born model ranks number fifteen out of 25 “Heroes” on the 2010 list and joins notable personalities, such as former President Bill Clinton and Iranian reformist politician Mir-Hossein Mousavi.

Kebede, 32, who is being recognized mostly for her role as the World Health Organization’s Goodwill Ambassador, has focused her advocacy work on maternal, newborn and child health issues since her appointment in 2005. She is also one of two Ethiopians who were recently named “Young Global Leaders” by the World Economic Forum.

“I first met Liya Kebede about 10 years ago in Paris. I was casting models for a show, and Liya came in. She looked me in the eyes, and I was quite literally stunned…,” writes fashion designer and film director Tom Ford in Time Magazine. “In today’s world, celebrity advocates are not rare. What is rare is to encounter one whose devotion and drive come from a genuine desire to better our world. Liya’s work comes from a place of sincerity, and her beauty is much more than skin-deep.”

We congratulate Liya Kebede on the honor given to her by Time Magazine.

Video: Liya Kebede on World Health Day in 2005

Video: Riz Khan – Supermodel Liya Kebede – 11 Oct 07 (Al Jazeera)

Cover photo: FRANCO ORIGLIA / GETTY IMAGES

Video: TIME 100 Unvailed (NYPost.com)

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Samuel Getachew Enters City Council Race In Toronto

Above: Samuel Getachew faces two challengers in the fall 2010
election for City Council seat in Toronto to represent E. Ward 43.

Tadias Magazine
By Tadias Staff

Published: Thursday, April 8, 2010.

New York (Tadias) – Samuel Getachew, an Ethiopian-born Canadian citizen, has announced his candidacy for the 2010 City Council election in Toronto.

Mr. Getachew, 33, is seeking to represent Scarborough East Ward 43 in the eastern part of Toronto, a diverse neighborhood long known as a magnet for newly arriving immigrants to Canada.

Getachew says he is running because he believes in public service and would like to address the crime and housing issues in his district.

“Politics and public service at their very best give us a rare opportunity to connect with people in our community and discuss issues that benefits the public,” Getachew said in an exclusive interview with Tadias Magazine. “Ward 43 has a large concentration of public housing; crime is a serious concern.”

Mr. Getachew, who studied Political Science and History at Carleton University in Ottawa, and who is currently employed by the provincial government in Toronto, says the city needs to do more to keep children of recent immigrants away from crime.

“It is a very diverse neighborhood and people who live here include Sri Lankans, Tamils, Iranians, Chinese, and as I knock on doors, I often learn the reasons why most young people get into crime…it is a direct result of a broken government system. Often times, immigrants are allowed to come to Canada because of their educational and work qualifications, but are not able to find work in their field of expertise once they land here. They are often forced to work double shifts to survive and their children are forced to grow up without much supervision, making them vulnerable to criminal behavior.”

According to Statistics Canada, a national census collecting agency, in 2006 Scarborough’s population was over 600,000 with approximately 57% percent of the residents being foreign born immigrants. “Visible minorities” – a demographic terminology used by the statistical organization – constitute over 67% of the population. These groups include South Asians, Chinese, Filipinos, Black Canadians and others. Toronto, with a population of 2.48 million, is also home to a growing and active Ethiopian community. “The greater Toronto Area has upwards of 30,000 Ethiopian residents, “ said Addis Embiyalow, Managing Director of Ethiopian Students Association International’s 10th Anniversary Summit. “Most Ethiopians do not know about the vibrant, dynamic Ethiopian community here.”

Mr. Getachew, who was born in Addis Ababa and arrived in Canada via Zambia, says his political ambitions began when he was volunteering within the Ethiopian-Canadian community.

“At age 17, I founded and hosted the first Ethiopian radio show in Ottawa and what an experience it was. I started a great conversation on the radio program at that very young age and it is a conversation that has not stopped after all these years,” he said. “I interviewed personalities such as White House fellow Dr Meheret Mandefro while she was at Harvard pursuing her undergraduate degree, artist Senait Ashenafi when she was still on the show ‘General Hospital,’ as well as musicians Muluken Melesse, Ephrem Tameru and many others.”

Mr. Getachew was an early proponent of naming a street in Toronto similar to the official Little-Ethiopia strip in Los Angeles.

“I was an advocate for Little Ethiopia and if Los Angeles can do it, I am sure a more diverse city like Toronto can do it as well,” he says pointing out that the idea is still possible. “And when I win, I want to ensure that the people I hire in my office will reflect the residents of the ward. I want to ensure that we take advantage of our diversity. I know of so many people including Ethiopian Canadians who should be given that opportunity.”

The candidate admits that compared to his challengers, he lags behind both in fundraising and organization. “I admit our campaign is the underdog at this time, both in money and grassroots support, but we have hope and we are determined,” he said. “We will work hard to ensure that we meet all of our expectations, and we will win. I look forward to recieve the support of those willing to contribute to my campaign ”

Mr. Getachew, however, is not the only contender with cash-flow problems. John Laforet, one of his opponents, recently warned his supporters that he maybe forced to quit for lack of funds. “ I remain the only candidate that lives in the Ward, the only candidate stepping up to fight for the community and sadly the only candidate who could be forced from the race over a lack of financial support,” he wrote on his blog. “Those who believe I would be a good Councillor need to get involved and take ownership of the fate of my campaign. Our community’s future hangs in the balance.”

Mr. Getachew still faces formidable opposition from the incumbent Paul Ainslie, who enjoys a superior campaign network and a wider name recognition. But he says that he feels confident that he can mount a worthy campaign of his own.

“I like to think our campaign as a movement. It is really a coming of age for our Ethiopian Canadian community here in Toronto and in many ways for all of Canada,” he notes. “The position of Councillor gives one a very powerful outlet to advocate for true change and I know there are many people in this city who can truly help us achieve our objective. I believe I have a unique perspective of the diversity issues from a personal experience and I have a better plan than my opponents to tackle problems surrounding housing and crime issues.”

The municipal election will take place on Monday, October 25, 2010.
—–
You can follow the 2010 Toronto elections at: www.toronto.ca/elections.

Samuel Getachew’s campaign can be reached at 647 456 9690.

(Cover image: Courtesy Photo)

Q & A With Maaza Mengiste

Maaza Mengiste was born in Ethiopia. She holds an MFA in Creative Writing from NYU. A recent Pushcart Prize nominee, she was named “New Literary Idol” by New York Magazine. (Photo © Miriam Berkley)

Tadias Magazine
By Tadias Staff

Published: Monday, January 11, 2010

New York (Tadias) – In the last few years we have witnessed the emergence of Ethiopian-American authors who are making their mark on the tapestry of American literature. The latest such work comes from Maaza Mengiste, a Pushcart Prize nominee who was recently named “New Literary Idol” by New York Magazine.

Her debut novel, Beneath the Lion’s Gaze depicts Ethiopia in the 1970s, when the country was undergoing a political revolution. The military had just deposed an archaic monarchy system with a promise of peaceful change. But what followed Emperor Haile Selassie’s removal was anything but peaceful. The country would soon plunge into unimaginable violence.

Following in the footsteps of other highly acclaimed works by Ethiopian-American authors including Nega Mezlekia (Notes Form the Hyena’s Belly) and Dinaw Mengistu (The Beautiful Things That Heaven Bears), Maaza delivers what Chris Abani calls “an important story from a part of Africa too long silent in the World Republic of Letters.”

The Library Journal adds “Although the depictions of brutality are extensive, they are also realistic and captivating, helping place Beneath the Lion’s Gaze into a small cadre of Ethiopian fiction, including Abraham Verghese’s Cutting for Stone and Camilla Gibb’s Sweetness in the Belly.”

Below is our Q & A with Maaza Mengiste:

TADIAS: Please tell us a bit about yourself. What/who motivated you to become a writer?

Mengiste: I was born in Addis Ababa, and lived in Nigeria and Kenya before coming to the US. While living in the US, I made visits back to Ethiopia to see my family. I received my undergraduate degree from the University of Michigan and my MFA from NYU. I don’t know who specifically motivated me to be a writer. I’ve always loved to read and write. I think a combination of many writers gave me the courage to make the move into the literary world, especially world/international writers.

TADIAS: Can you share more about other writing projects you completed prior to this debut novel?

Mengiste: Though this is my first major writing project, I have written a few short stories as well as some nonfiction pieces. My main focus over the past several years was this novel, however, and this didn’t give me very much time to do other writing.

TADIAS: Are your own memories of Ethiopia similar to the ones that you describe in your novel? If not, how are they different?

Mengiste: Yes, some of my own memories shape this book, but I was also very young. Only after I was older was I able to put events and certain memories into historical and political context. As a child, all that you know is that there are gunshots at night, people are taken away, and you see soldiers, you’re afraid and you sense the fear, but you don’t necessarily understand the reasons.

TADIAS: Do any of the characters depicted in your novel mirror people that you know?

MENGISTE: Hailu, who is the central character and a doctor in my book most closely resembles my grandfather. However, my grandfather was not a doctor. He (and so many men of his generation) seemed to have a certain dignity and strength that I wanted to convey in Hailu. Most of the other characters are a combination of personalities I know, or purely fictional.

TADIAS: Your book is now part of a growing library of works which NPR has said is coming from a generation of Ethiopian Americans who are “part of a wave of young people whose families fled Ethiopia in the 1970s and who came of age in the United States…adding a new chapter to the epic of American immigration.” Is this something you identify with?

MENGISTE: I do see myself as part of a wave of Ethiopians who have left Ethiopia and are continuing to express that journey in one way or another. I am excited to see this “wave” grow, there is a new generation of Ethiopians who are telling their own stories through music, art, literature, science, through so many fields. It is impressive, and it reminds me that despite everything that has happened in Ethiopia, we will always continue to strive for a better future for ourselves and our families.

TADIAS: What do you enjoy doing in your spare time?

MENGISTE: I enjoy reading and spending time with friends and family. I enjoy photography.

TADIAS: Is there anything else that you’d like to share with our readers?

MENGISTE: Thank you all for the support and encouragement. If you know of an artist, a writer, someone struggling to live their dreams, please encourage them also. We need many different voices and perspectives.

TADIAS: Thanks for the interview and congratulations on the new book release.

If you Go:
Upcoming Book Talks by Maaza Mengiste:

January 22, 2009
Politics and Prose, Washington DC
7:00PM Reading & Talk

January 24, 2010
A girlhood in war-torn Ethiopia – Interview with the Boston Globe

January 24, 2009
Magers and Quinn, Minneapolis, MN
5:00PM Reading & Talk

January 25, 2009
Elliott Bay at Northwest African American Museum, Seattle, WA
7:00PM Reading & Talk

January 26, 2009
Book Passage, San Francisco, CA
7:00PM Reading & Talk

January 28, 2009
Vroman’s Bookstore, Los Angeles, CA
7:00PM Reading & Talk

January 30, 2009
Tattered Cover Book Store, Denver, CO
9:00am-4:30pm Event (Check store website for details)

February 5, 2009
Greenlight Bookstore, Brooklyn, NY
7:30PM Reading & Talk