Archive for March, 2008

Bernos Tees blend hip and culture

By Tadias Staff
Published: March 28, 2008

New York (Tadias) - It all started with a boring job that left graphic designer Nolawi Petros itching to do something artistic.

Designing test booklets for No Child Left Behind at his day job did little to satisfy Petros’ appetite for artistic creation.

“The truth is, I was at a job where I didn’t have a lot of creative things to do,” Nolawi says.

So he decided it was time to launch Bernos, an online t-shirt vending company that now doubles as a sort of virtual Ethiopian community center through an active blog.

He had been kicking around the idea of starting a t-shirt designing and making venture for some time.

“If it works, it works; if doesn’t, it doesn’t,” Petros said at the time, but he thought it was at least worth a try.

It did work.

In May 2005, launched Bernos with three designs: Addis Ababa Classic, a red shirt with the words “Addis Ababa” written in a font resembling Coca-Cola’s, an Abebe Bekila shirt, and a shirt featuring Desta Keremela, the staple candy brand found in pretty much every souk in Ethiopia.

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Above: Bernos shirt with the words “Addis Ababa” written in a font resembling
Coca-Cola’s. (Photo: Bernos.org).

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Above: A shirt featuring Desta Keremela, the staple candy brand found in pretty
much every neighborhood shop in Ethiopia. (Photo: Bernos.org).

The business is named after the heavy wool cloak that became a status symbol after being introduced to Ethiopia by the Arabs.

“Wearing the Bernos in Ethiopia was a lot like wearing a sheriff’s badge in the American West,” Bernos says on its website.

“Today, anyone can capture and celebrate some of Ethiopia’s history and the status of the Bernos by wearing one of our unique t-shirts.”

And if the fact that they’ve sold out of many of their designs is any indication, the Bernos t-shirt is a status symbol that more than a few people have bought into.

Petros says that for the 13 designs that the website has now, he’s probably designed another 30 that he’s decided to toss out or hold on to for later.

While Petros handles much of the design work, he has business partners handle the other elements of running a business: Dawit Kahsai handles finances, Meron Samuel is the head of marketing and sales, and Beshou Gedamu is Bernos’ t-shirt model and photographer.

So far, the venture has been built on volunteer labor—the partners view their time as their primary investment in the business, Petros says.

The Bernos site gets about 500 hits a day, mostly Abeshas on the East Coast, Petros says, but although the Bernos team are Ethiopians (Dawit Kahsai is Eritrean), they don’t see their venture as an “Abesha” or even an “African” brand.

Most orders do come from major U.S. cities with big Abesha populations: Oakland, Seattle, Washington, DC, and New York City, some order have popped up from more far flung locations—everywhere from Fargo, North Dakota to Mississipi.

Even though they’ve cornered the internet-savvy Abesha market that likes hip T-shirts, Petros says a little number-crunching reveals that market is still pretty small.

“Let’s say there are 500,000 Ethiopians in the U.S.—out of those, 20 percent use the internet, (and of those, some) are into fashion or T-shirts. So, when you think about it, we don’t have a big market,” says Petros.

About 30 percent of the T-shirts go to non-Ethiopians, and Petros says they’re trying to expand that number. That trend has been reflected in the shift in designs from the “Addis Ababa Classic” that launched the site to more recent designs named “Roots,” and “d’Afrique,” which have more pan-African appeal.

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Above: “d’Afrique”, a more recent Bernos design. (Photo: Bernos.org).

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Above: Another recent design named “Roots,” which has a more pan-African
appeal. (Photo: Bernos.org).

But Petros says he wants to branch out of that niche too.

“These t-shirts have mass appeal for all black people but also for white people,” Petros said.

With t-shirts that garner a broader following, Bernos hopes their line will eventually be carried by a national clothing chain like Urban Outfitters.

—-
Learn More about Bernos Tees at Bernos.org

Opinion: Honesty Starts with Me

Unity Starts with Honesty, Honesty Starts with Me (Opinion)
By Teddy Fikre
Published: Wednesday, March 26, 2008

New York (Tadias) - Watching Barack Obama’s historic speech about race and it’s omnipresence in the lives of all Americans had a profound impact on me. I was inspired by his honesty and his blunt assessment of our collective and individual deeds that perpetuates the divides within communities all across this nation and throughout the world. It was this powerful moment that led me to some introspection into my actions and how I perpetuate the intangible, yet real, walls that separates neighbor from neighbor, co-worker from co-worker–and in some instances–friend from friend.

I was born in Ethiopia and immigrated to America at the age of seven. Though I always kept my Ethiopian identity, I also grew up as an American. The experiences that construct my life narrative are those of being an Ethiopian who grew up in the United States from an African-American perspective. This duality of roles has given me the ability to view the gap that divides the African Diaspora by straddling that very chasm. I am a member of a proud black Fraternity–Omega Psi Phi. Yet the memories of Addis Ababa –memories of my neighborhood, school, and my grandmother in Ethiopia –keep me tethered to my Ethiopian identity. Sometimes I feel blessed because I have a connection to many cultures; at other times, I feel as though I walk an invisible line–vacillating between my Ethiopian culture and my African-American culture.

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Above: Congressman Patrick J. Kennedy of Rhode Island (right) posed for a
photo with Teddy Fikre during a rally at American University in Washington,
DC, on January 28th, 2008.

It is this binary life–this distinction between two “cultures”–that challenges the notion that I have transcended the divide between the African-American culture and my Ethiopian culture. I often get asked by my African-American friends why it that Ethiopians don’t embrace non-Ethiopians. At the same time, I see in the African-American community a hesitation to fully accept Ethiopians and those that have emigrated from Africa . If we are honest with ourselves, the divides between Africans and African-Americans are real. There are those few in both cultures who either view African-Americans as deserving of their plight or view Ethiopians–and Africans as a whole–as free-loaders who benefit in America at the cost of African-Americans. There are those on both sides who denigrate and deride others simply because they were not born in the right country or are not of the same ethnicity.

The racial divide that Barack Obama spoke about is not constrained by the quarters of black and white Americans; it is an undercurrent that exists within people of the same color and, in some cases, of the same country. It reaches out beyond black and white, extending the reaches of division on the microscopic basis of dark and light, African and African-American. Moreover, this very virus of division infects countries in every corner of the world. The division between Serbs and Croats, Hutus and Tutsis, Aborigines and Aussies, Puerto Ricans and Mexicans, Pakistani and Indian to name a few reveals a world where communities who have similarities are often rife with soft-apartheid on the basis of ethnicity, complexion, or religion.

I assumed that my experience walking the line between my Ethiopian and African-American identities had cauterized this discordant mindset. I figured that I was enlightened, that I transcended the ethnic divides simply because I have many friends of many cultures–Ethiopians, African-Americans, whites, Latino, Asian and those from countries from every continent. However, this weekend, I planned a trip to Pennsylvania to galvanize the Ethiopian community and to volunteer for the Barack Obama campaign. I reached out to the Ethiopian community to make the trip up to Philadelphia to register voters. Concurrently, I reached out to my fraternity brothers to volunteer and do additional work once the outreach to the Ethiopian community was accomplished.

While I did not realize it at the time, my honest effort to galvanize voters to register perpetuated–subconsciously–the very divides which I thought I transcended. Why is it that I segregated the two efforts? Why is it that I sent out one email to the Ethiopian supporters while sending out another email to my fraternity brothers? At the time, my aim was to have the most impact by focusing varying constituencies to various efforts. I failed to see that my well-intentioned plans served to further the very divide which I sought to narrow. This contradiction did not crystallize until I arrived in Philadelphia and entered the beautiful Ethiopian church of Kidus Ammanuel (St. Emmanuel). I listened to the moving words of Abba Danachew and felt connected to the congregation that welcomed me into their church as one of their own. However, the most moving part of my experience occurred after the sermon, when one of the church elders stood up to congratulate a Jamaican couple who baptized their child in that very church. He went on to tell them that he was brimming with pride that they chose Kidus Ammanuel as their church and that they are a part of a family that will always welcome them–a church that will always be there for them. The congregation clapped effusively; I paused to ponder my own failings.

It was at that moment that my fraternity brother called me, and I told him to come meet me in the church to help me register voters. Instantly, I realized that I, at times, stand just as guilty of the myopic thinking that I repudiate. To one degree or another, we are all guilty of the practices that keep us divided; the very victims of discrimination can often be the perpetrators of it. The hatred that has taken centuries to fester claims as victims those who preach it and those who are its target. Discrimination does not reside in the narrow confines black and white, it permeates all societies–the impacts of which are felt trans-racially and trans-ethnically.

I love my Ethiopian heritage, I love my African-American experience, and I love my American journey; however, my own journey towards true inclusion and unity is far from achieved. That is the power of Barack Obama’s message, that in our own ways we all have our failings which contribute to the divides that exists between our communities. Nonetheless, these failings do not define us–we are not static–and we can grow beyond the walls that have defined our experiences to attain the true meaning of unity; to achieve the essence of E Pluribus Unum–out of many one.

—-
About the Author: Teddy Fikre is a business consultant. He resides in Virgina. Teddy was born in Addis Abeba, Ethiopia, and immigrated to America at the age of 7. He is a volunteer and a member of Ethiopian Americans for Barack Obama. Teddy believes that Barack Obama is the one candidate who can move us past the political rancor of the past 20 years and deliver a broad and diverse coalition that can tackle the tough issues that face all Americans in the 21st century. (The photo below shows Teddy Fikre at the Barack Obama Headquarters in Philadelphia, Pennsylvania, on March 15th, 2008).
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Sheba Highlight at Choice Eats 2008

By Tadias Staff
Published: Monday, March 24, 2008

New York (Tadias) - The Queen of Sheba Ethiopian restaurant in New York was featured at the first Choice Eats tasting event organized by The Village Voice, the nation’s first and largest alternative newsweekly. The event took place on Tuesday, March 11, 2008 at the historic Puck Building in Manhattan.

Queen of Sheba Ethiopian restaurant was one of thirty-three favorite restaurants of Voice food critic Robert Sietsema, author of Secret New York. Sietsema has reviewed more than 2,000 restaurants in the last 14 years and this year’s Choice Eats cover samples from all corners of the world.

Among those dishing out delicious and eclectic cuisine was Philipos Mengistu, owner and Executive Chef of Queen of Sheba, and his wife, Sara. For the event, they prepared injera rolls with fillings of either spicy lentil or beef sauces. Eager tasters waited patiently in rows to pick up the wraps. In it’s description of the Queen of Sheba restaurant, the event publication wrote: “New York finally has its own Queen of Sheba, providing intriguing and sometimes fiery spice combinations.”

More than a thousand foodies packed the Puck Building for a tasting extravaganza, according to The Village Voice.

Tadias was there with a camera. Here are hot shots from the event.

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Above: Philipos Mengistu, Sara, and Belaynesh Teshale (the cook
at Queen of Sheba) prepare for the event at the Puck Building in Manhattan.
Tuesday, March 11, 2008. New York. (Photo by Liben Eabisa / Tadias Magazine).

image3.jpg
Above: Eager tasters waited patiently in rows to pick up the wraps.
Tuesday, March 11, 2008. New York. (Photo by Liben Eabisa / Tadias Magazine).

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Above: Tseday Alehegn, Mickey Dread, Liben Eabisa, and Betty Teshome at
Queen of Sheba’s table at the first Choice Eats tasting event organized by
The Village Voice at the historic Puck Building. Tuesday, March 11, 2008. New York.

image5.jpg
Above: Mickey Dread and Tseday Alehegn on the background. At the Puck
Building, Tuesday, March 11, 2008. New York. (Photo by Liben Eabisa).

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Above: The event sampled food from all corners of the world. At the Puck Building,
Tuesday, March 11, 2008. New York. (Photo by Liben Eabisa / Tadias Magazine).

image7.jpg
Restaurants from Brooklyn, Manhattan, The Bronx and Queens where featured.
At the Puck Building, Tuesday, March 11, 2008. New York.
(Photo by Liben Eabisa / Tadias Magazine).

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Above: Philipos Mengistu, Sara, and Belaynesh Teshale (the cook at Queen of Sheba).
At the Puck Building, Tuesday, March 11, 2008. New York.
(Photo by Liben Eabisa / Tadias Magazine).

Other culinary delights hailed from The Dominican Republic, South Africa, Belgium, and Australia. For a complete list of participants at the VillageVoice’s Choice Eats event you may visit their website at: www.choice-eats.com.

Photo Journal: Ted’s Keynote at Columbia

Photos by Jeffrey Phipps
Published: March 19th, 2008

New York (Tadias) - The third Annual Health Disparities Conference at Columbia University was held on Friday, March 7th and Saturday, March 8th, 2008.

Ethiopian-born Ted Alemayuhu, Founder & Chairman of U.S. Doctors for Africa, was one of the featured keynote speakers.

Photographer Jeffrey Phipps attended the luncheon at The Jeannette E. Fleischner Seminar Room following Mr. Alemayuhu’s keynote address.

Here are hot shots from the event.

ted1.jpg
Above seated from left: Franck Boh (Vice President, Cornerstone Organization),
Ted Alemayuhu (Founder & Chairman of U.S. Doctors for Africa), and Dr. Ebba
Ebba. Above Standing from left: Nana Ayeboafo, Dr. Barbara C. Wallace
(Conference Chair & Director of the Research Group on Disparities in Health in
the Department of Health and Behavior Studies at Teachers College,
Columbia University), and Dr. Judy Kuriansky (a world renowned clinical
psychologist and sex therapist in the Department of Clinical Psychology
at Columbia University Teachers College , radio advice host, TV
personality, popular lecturer, and newspaper columnist).
Photo by Jeffrey Phipps for Tadias Magazine. Saturday, March 8th, 2008.

ted7.jpg
Above from left: Milkey Aragaw and Tseday Alehegn (Doctoral Student
at Columbia University, Teachers College & Editor of Tadias).
Photo by Jeffrey Phipps for Tadias Magazine. Saturday, March 8th, 2008.

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Above: Group photo in front of The Jeannette E. Fleischner Seminar Room
at Columbia University. Photo by Jeffrey Phipps for Tadias Magazine.
Saturday, March 8th, 2008.

ted9.jpg
Above from left: Mrs. Ebba, Abaynesh Asrat, Ted Alemayuhu,
Milkey Aragaw, Liben Eabisa, Tseday Alehegn, Dr. Barbara Wallace, and Dr. Ebba.
Photo by Jeffrey Phipps for Tadias Magazine. Saturday, March 8th, 2008.

ted8.jpg
Above from left: Milkey Aragaw, Tseday Alehegn and Liben Eabisa (Founder &
Publisher of Tadias). Photo by Jeffrey Phipps for Tadias Magazine.
Saturday, March 8th, 2008.

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