A Local’s Guide to Ethiopia: Q&A With Anna Getaneh, Founder of African Mosaique

Former model Anna Getaneh is the founder of African Mosaique, an international fashion house based in Addis Ababa. (Photo: Anna Getaneh by Michel Temteme)

Condé Nast Traveler

Anna Getaneh worked as a model in New York and Paris before eventually settling down in Ethiopia. Now, as the founder of African Mosaique, a high-end boutique and fashion incubator set in her elegant childhood home in Addis Ababa, she’s a champion for Ethiopian textiles and craftsmanship.

This interview is part of The World Made Local, a global collaboration between the seven international editions of Condé Nast Traveler in which 100 people in 100 countries tell us why their home turf should be your next destination.

How would you describe Addis Ababa, and Ethiopia, in your own words?

Addis Ababa, surrounded by beautiful mountains, is so unique in that it’s both old and new, ancient and modern, traditional and contemporary, all interwoven in harmony. There is often the smell of fresh coffee—it’s the leading national drink, and on every corner you’ll find the finest coffee being served. Street sounds are numbed by the prayer hymns from the churches or mosques.

Tell us about your connection to Addis Ababa.

I always had this nagging sense that I would come back. I have been coming back and forth for many years; each time I came there was a sense of connection and deep attachment, and every time I left I felt deep sadness, a void. And today there is nowhere else I would rather be. It’s been great for the kids, too, to connect with their culture and learn the language.

What should we do if we had 24 hours in the city?

Kategna and Kuriftu Entoto for great local food in a modern setting. For casual dining, Five Loaves, Effoi (great pizza), Asa Bet, and Gourmet Corner. Do Fendika for music, drinks, and art; there’s always an exhibition. If you like markets, Shiro Meda is the best for textiles and traditional clothing. I recommend staying at the Hyatt Regency: They are literally in the heart of the city, by Meskel Square, with great food, ambience, and locally inspired interiors and uniforms. To relax, hit up the newly built Entoto Park, with 17 restaurants, cafés, an adventure park, camping area, biking lanes, and a spectacular view of the city. Finally, go to Addis Fine Art for great local artists, and Jazz Club at Ghion Hotel for great jazz.

A happening neighborhood to check out?

Piazza, the old city center, is always bustling, with narrow streets, small cafés, and jewelry shops. If you’re looking for big-city lights, the Edna Mall area is the happening place, with streets filled with restaurants, hotels, and bars.

Give us the elevator pitch: Why should we all travel to Ethiopia (when we’re able to)?

It’s an ancient country that has so much to offer: The new generation of Ethiopia wants to be recognized for its rich and deep-rooted culture, its unique and historic role in Africa, its wildlife, the food, the art, and the music. It should be on everyone’s bucket list.

Follow Anna Getaneh on Instagram @anna_getaneh

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