23-years-old, British-Ethiopian singer-songwriter Isobel Beardshaw, better known as Izzy Bizu, tells Okay Africa about the millions of plays on her debut album, A Moment of Madness, and how she's been influenced by her Ethiopian roots. (Image courtesy of RED Music)
Okay Africa
How Ethiopia Influenced Izzy Bizu’s Viral Pop Hits
At just 23-years-old, British-Ethiopian singer-songwriter Isobel Beardshaw, better known as Izzy Bizu, has already shared the stage with music’s finest including Sam Smith and Coldplay.
While her talents behind the mic seemingly fell on her lap, it was through her Ethiopian roots that she fully discovered her unique, acoustic sound. What started as a mere outlet to escape the struggles of boarding school has now become a dream come true.
But music wasn’t always the goal. Izzy Bizu’s career goals first began with animals. Although she wanted to be a vet, she soon learned the difference between hobbies and passions. At the age of 15, she auditioned for a teenage girl-band, singing “Beautiful” by Christina Aguilera. Just one week later, she was in the recording studio.
Fast forward to 2018, Izzy’s debut album, A Moment of Madness, has clocked in over 225 million global streams and her hit single “Diamonds” sits at the #11 spot at Urban AC radio. If that’s not enough, she still manages to find time to travel back home and give back to the communities in Ethiopia.
How would you describe your sound?
Soulful, raw, rhythmical, reminiscent.
Tell us about your Ethiopian background and how it plays into your music.
My mum is Ethiopian, and we often spent holidays there when I was younger. The country is incredibly beautiful and spending time outside of the city allowed me to escape into another world. And I’m sure this played a part in my love of poetry and writing.
Ethiopians also love to dance. There was always music everywhere, which also had an impact in my love and appreciation of music. I also feel because of my mixed heritage that I am a bit of a world traveler, and this also plays an important part in my lyrics and how I see the world.
Who are your biggest musical influences?
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