Spotlight: Mehret Mandefro’s ‘The Loving Generation’ up for Webby Award

Mehret Mandefro is the co-Director and co- Producer of the documentary 'The Loving Generation' that has been nominated for the 2019 Webby People’s Voice Award. (Getty Images)

Tadias Magazine
By Tadias Staff

Published: April 11th, 2019

New York (TADIAS) — The last time we featured Mehret Mandefro in Tadias she was promoting the award-winning film Difret at a screening in New York, which was attended by the movie’s real-life inspirations Aberash Bekele as well as her lawyer Meaza Ashenafi who is now the head of Ethiopia’s Supreme Court.

In prior years we had also selected Mehret as part of our 2012 women’s history month profile and highlighted her background as a physician, filmmaker, anthropologist and social change activist as well as a former White House Fellow during the Obama administration.

In her latest film project The Loving Generation — which she co-directed and produced with Lacey Schwartz — Mehret who is now based in Ethiopia and works as an Executive Producer and Social Impact Director for Kana Television, tackles the still archaic view of race here in the U.S.

The press release about the documentary notes that “The Loving Generation tells the story of how a generation of Americans born to one black and one white parent experience race and identity in a divided United States.” The film takes its title from the 1967 U.S. Supreme Court case, Loving v. Virginia, that struck down anti-miscegenation laws across the country, and focuses on people born between 1965 and 1985. The documentary is the “first series of its kind to train a lens on this particular generation of Americans, many of whom have become recognized leaders in their respective fields.”

Mehret shares that The Loving Generation has been nominated for The Webby People’s Voice Award and voting by the public is currently underway. According to its website the award, which the New York Times has dubbed “The Internet’s highest honor,” recognizes 7 categories of media projects including websites, video, apps, games, and podcasts. “Members of the International Academy of Digital Arts and Sciences (IADAS) select the nominees for both awards in each category, as well as the winners of The Webby Awards,” states the award website. “In the spirit of the open Web, The Webby People’s Voice is awarded by the voting public. Each year, The Webby People’s Voice Awards garners millions of votes from all over the world.”

You can learn more and vote for ‘The Loving Generation’ at

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