The Obamas Sign Deal With Spotify to Produce and Host Exclusive Podcasts

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Tadias Magazine

By Tadias Staff

Published: June 6th, 2019

New York (TADIAS) – Barack and Michelle Obama’s production company has announced that it has signed a multi-year deal with Spotify to produce and host exclusive podcasts on their audio streaming platform.

The Obamas’ production company, Higher Ground, announced in a press release that under the agreement Michelle and Barack Obama will “develop, produce, and lend their voices to select podcasts, connecting them to listeners around the world on wide-ranging topics.”

“President Barack Obama and Michelle Obama are two of the world’s most important voices and it is a privilege to be working with them to identify and share stories that will inspire our global audience, which looks to Spotify for unique, breakthrough content,” said Spotify Chief Content Officer, Dawn Ostroff. “Connecting people with original and thoughtful creators — especially those with the ability to highlight underrepresented and indispensable narratives — is at the core of our mission and we are thrilled that not only will the Obamas be producing content, but that they will be lending their voices to this effort.”

The Obamas signed a similar deal with Netflix last year to produce movies and TV shows.

“We’ve always believed in the value of entertaining, thought-provoking conversation,” President Obama said in a statement regarding the deal with Spotify. “It helps us build connections with each other and open ourselves up to new ideas. We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together.”

Michelle Obama added: “We’re thrilled to have the opportunity to amplify voices that are too often ignored or silenced altogether, and through Spotify, we can share those stories with the world. Our hope is that through compelling, inspirational storytelling, Higher Ground Audio will not only produce engaging podcasts, but help people connect emotionally and open up their minds—and their hearts.”–


Related:

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