How An Ethiopian Bean Became The Cinderella Of Coffee (NPR)

The village of Boto in the Ethiopian highlands was selling some of the cheapest coffee in Ethiopia, the notorious "Jimma 5." Now it's selling a bean coveted by specialty U.S. roasters. (Gregory Warner/NPR)

NPR

By Gregory Warner

As we reported during Coffee Week in April, coffee aficionados pay top dollar for single-origin roasts.

The professional prospectors working for specialty coffee companies will travel far and wide, Marco Polo-style, to discover that next champion bean.

But to the farmers who hope to be that next great discovery, the emergence of this new coffee aristocracy is less Marco Polo, more Cinderella: How do you get your coffee bean to the ball?

Consider this tale of impoverished Ethiopian coffee growers whose beans once sold for rock bottom prices:

The yellowed highlands around the city of Jimma in Ethiopia are where coffee was discovered in the 8th century. But by the end of the 20th century, its reputation had become as shaky as a car ride on its mountain roads.

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