Swedish Fashion Retailer H&M Looks to Source Clothing From Ethiopia

H & M (Hennes & Mauritz AB ), a Swedish multinational retail-clothing company with locations in 43 countries, is eyeing Ethiopia as the business looks to expand its global production hubs to Africa. (WSJ)

The Wall Street Journal

By JENS HANSEGARD And HEIDI VOGT

STOCKHOLM — Clothing retailer H&M Hennes & Mauritz AB is looking to Ethiopia as a new low-cost country in which it will produce clothing as it races to keep shelves stocked at a growing number of stores around the globe.

The Swedish clothing retailer relies heavily on Bangladesh for clothes production, and a move to Africa would expand its sourcing footprint but not replace its commitment to production in Asia. One supplier says H&M is looking to source one million garments a month from Ethiopia.

A spokeswoman said the fashion company has placed test orders with Ethiopian suppliers and says large-scale production can begin as early as this fall. H&M is adding stores in a number of markets, a move needed to help offset stagnant same-store sales in some regions.

Read more at The Wall Street Journal.

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1 Response to “Swedish Fashion Retailer H&M Looks to Source Clothing From Ethiopia”


  1. 1 Ethiopia Signs $800 Million Mobile Network Deal With China’s ZTE at Tadias Magazine Pingback on Aug 18th, 2013 at 6:08 pm
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