Ethiopia’s Agriculture Hotline Provides Growing Opportunities for Farmers

An Ethiopian farmer using a mobile phone. The country’s government relies on support in rural areas. (Photograph: Eric Lafforgue/Alamy)

The Guardian

By William Davison

Addis Ababa – Ethiopia’s farmers are flocking to a hotline that provides free agricultural advice about planting crops, using fertiliser and preparing land as part of a government initiative to turn subsistence farmers into surplus sellers.

The automated hotline has received nearly 1.5m calls from more than 300,000 farmers since it launched 12 weeks ago, according to Khalid Bomba, CEO of the Agricultural Transformation Agency (ATA), an internationally backed government initiative. The 90 lines are now taking an average of 35,000 calls a day.

Other African countries have used similar methods to get information to farmers, but Ethiopia’s initial success is unparalleled, Khalid said. “The numbers speak for themselves,” he said. “It’s working and the farmers are finding it useful.”

The advice line is just one of 82 targets on the three-year-old agency’s agenda, which include devising “value chain” strategies for each key crop, increasing the use of higher-yielding seed and making credit more widely available for the nation’s approximately 70 million smallholder farmers. One of its most high-profile projects has been a soil-mapping exercise to understand which areas of the ecologically diverse country are suitable for particular crops and fertilisers.

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