Metasebia Yoseph’s Transmedia Project: ‘A Culture Of Coffee’

Metasebia Yoseph, a student at Georgetown University in Washington, D.C., is the writer and creative director of 'A Culture of Coffee' - a transmedia project highlighting the history and culture of coffee in Ethiopia. (Courtesy photo)

Tadias Magazine
By Tadias Staff

Updated: Wednesday, November 14, 2012

New York (TADIAS) – Judging by her Amharic you wouldn’t guess that Metasebia Yoseph was born and raised in Washington, D.C. She is currently a graduate student at Georgetown University studying Communication, Culture and Technology and also the writer and creative director of a transmedia project called A Culture Of Coffee, which focuses on the development of the Ethiopian coffee ceremony and its significance within the culture.

“I try,” Metasebia said, humbly referring to her language skills and pointing out that she spent a year in Ethiopia working at the Institute of Ethiopian Studies’ Ethnographic Museum in Addis Ababa after graduating with a B.A. degree in Art History from the University of Maryland in 2008.

Metasebia said her stay in Ethiopia was what gave inspiration for the project. “I met people who produce artifacts, the Amharic Bible, and so many other things,” she said in a phone interview. “That experience very much impacted me in ways that encouraged me to build a bridge between my upbringing here and my Ethiopian heritage.” Metasebia added: “My parents are part of the first wave of Ethiopian immigrants to the United States. I am a first generation Ethiopian American. What better way to highlight that link than our rich and famous coffee culture?”

Metasebia is not waiting until graduation to get the ball rolling. “My partner and I have already registered an organization focusing on cultural development,” she said. “The corporation has been formed and we are in the process of getting our 501(c)3 status.”

According to Metasebia, the multimedia efforts will culminate in the production of an artful coffee table book in the near future, for which “I will be traveling to Ethiopia in December and finalizing research,” she said.

Metasebia recently launched a fundraising page for the coffee-table book project. She noted: “We are offering donors who give us $100 or more the opportunity to be mentioned in the upcoming Book: From Ethiopia With Love as a co-collaborator.”

Click here to learn more and support the project.

Watch: A Culture of Coffee Launch Event at Kaffa Club


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