Heineken to Sponsor Teddy Afro’s ‘Journey of Love’ Across Ethiopia

Teddy Afro (Photo credit: Danny Studio)

The Reporter

The renowned singer Tewodros Kasahun, a.k.a. Teddy Afro, has signed a sponsorship agreement with Heineken for his musical experience “Journey of Love”, which will see him perform in different venues across Ethiopia.

The agreement was announced yesterday at the Addis Ababa Hilton. During the ceremony, Teddy said that the main reason behind the journey is to unite all of Ethiopia through music.

“Though we have different cultures and languages, we all live in one country,” Teddy said. “Therefore, to unite all of us we have come up with the concept of musical concerts entitled Journey of Love.”

Johan Doyer, managing director of Heineken Breweries Share Company, said that there are two driving factors behind this sponsorship. The first is the artist’s well established explanations about the love journey, and the second is his willingness to travel in Ethiopia beyond Addis Ababa.

The journey will start on January 11, 2014, and will last for a year. It covers various cities in Ethiopia, including Dire Dawa, Jimma, Adama, and Addis Ababa. The journey is planned to start in Dire Dawa, where it will continue on around the country.

Both parties declined to reveal the budget for the concerts, and Heineken’s managing director said that the information is confidential.

Photos From Teddy Afro’s Concert in DC (TADIAS)
Mahmoud Ahmed and Teddy Afro Bring Echostage Home (The Washington Post)
Teddy Afro Gaining International Recognition (CCTV)

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