Silicon Valley: Here Come Ethiopia’s SoleRebels

SoleRebels will open a new store in San Jose, California on October 1st, 2014. (Courtesy photo)

Tadias Magazine
By Tadias Staff

Published: Thursday, September 11th, 2014

New York (TADIAS) – What better location in the U.S. than California’s famed Silicon Valley to sell comfortable and fashionable footwear that are made from recycled materials with the added value of being 100 percent vegan? That’s what the Addis Ababa-based environmental-friendly shoe brand SoleRebels is promising to bring to its newest international store in San Jose scheduled to open on October 1st.

SoleRebels’ footwear are produced using indigenous practices such as hand-spun organic cotton, artisan hand-loomed fabric and recycled tires for soles.

The San Jose location will be the Ethiopian brand’s first retail space in the United States. In a statement the company’s Founder & CEO Bethlehem Tilahun Alemu described the Bay Area as the “perfect place” adding that it “epitomized the creativity, innovation, craziness, disruption and the overall ‘Walk Naked’ ethos that SoleRebels is all about.”

“I am totally vibed to open our first US SoleRebels store in Silicon Valley,” she added. “Silicon Valley is the epicenter of all these things and so it’s the perfect place to launch our US retail store business and I imagine there are quite a few folks in and around Silicon Valley who can’t wait to be able to ‘walk naked.’”

The 1270 square foot store will be located at San Jose’s Westfield Valley Fair mall on the 2nd floor near the Men’s Macy’s department.

You can learn more about SoleRebels at www.solerebels.com.

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