Photographer Aida Muluneh, Founder of Addis Foto Fest, on Rebranding Africa

Aida Muluneh. (Getty Images)

AFP

December 15, 2016

Ethiopian photographer seeks new portrayal of Africa

ADDIS ABABA – Surrounded by untidy stacks of paper and abandoned half-empty coffee cups, photographer Aida Muluneh chain smokes cigarettes in her Addis Ababa office and rails against the negative portrayals of Africa by foreigners.

The 42-year-old came returned to Ethiopia nine years ago after living in Yemen and Canada and set herself the task of changing perceptions of the continent, replacing the outsiders’ dominant eye with an African one.

The Addis Foto Fest, which she founded and which opens its fourth edition Thursday, is one way of doing this, she said.

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