Ethiopia’s Global Shoe Brand Goes Online

SoleRebels officially introduced its state of the art e-commerce website, where its line of environmentally-sensible footwear products are made available to worldwide consumers. (Photo courtesy of SoleRebels).

Tadias Magazine
By Tadias Staff

Updated: Sunday, August 7, 2011

New York (Tadias) – SoleRebels, one of Africa’s leading green-footwear brands, has announced the launch of its new e-commerce website. The Ethiopia-based company’s eco-fashion shoes – nicknamed the ‘Nike of Africa‘ – are produced using indigenous practices such as hand-spun organic cotton and artisan hand-loomed fabric. Recycled tires are also incorporated for soles. The end result is environmental-friendly and top quality, vegan footwear.

SoleRebels founder and managing director Bethlehem Tilahun Alemu, who recently became the first Ethiopian to win the annual African Business Awards, says her company intends to grab a share of the growing online shoe industry.

“We are very excited about the launch of this new site as it will allow global consumers to buy direct from the soleRebels source using multiple online payment formats from credit cards to PayPal,” Bethlehem said. “We strongly believe that consumers want to touch, feel and interact with the soleRebels brand and the soleRebels site is the place for them to do that.”

SoleRebels footwear is also available for purchase on several online shopping sites including Amazon and

You can visit the SoleRebels e-commerce website at

2011 African Business Awards: Ethiopian Named Outstanding Businesswoman
CNN’s African Voices Highlights SoleRebels & Founder Bethlehem Tilahun Alemu

13 Responses to “Ethiopia’s Global Shoe Brand Goes Online”

  1. 1 albert jhony Aug 7th, 2011 at 9:24 am

    I wish all the best to Sole Rebels for there new approach. Ecommerce platform is one of the successful processes in recent days. I hope they will be beneficial too. The shared details of Sole Rebels are very worthy. Thanks for the posting.

  2. 2 Alex Berhanu Aug 7th, 2011 at 12:12 pm

    Fantastic work! Welldone folks! I wish all of us could make such a noble and humbling contribution to the global fight against poverty and misuse of our eco-system. Please Keep it up!

    If there is anything I can help with anything, say connnecting your firm to a reliable distributing agent(s)in London or the UK at large, I am more than willing to do so.

    Wishing you all the best in all your endeavour!

    Alex Berhanu (Mr.)

  3. 3 Mehret Aug 7th, 2011 at 1:58 pm

    Smart move SoleRebels! Way to go!

  4. 4 NJ Aug 7th, 2011 at 10:03 pm

    Given what’s going on right now, this is a hopeful an uplifting news. All power to SoleRebels! Gobezozh! Bertu

  5. 5 bethlehem Aug 7th, 2011 at 10:56 pm

    hi friends

    bethlehem here managing director of soleRebels……

    in quick followup to Alex Berhanu – many thanks for the note Alex!

    in the UK soleRebels is sold via online powerhouses + their dedciated footwear arm and across all 27 EU nations [including the UK as well ] via the EU’s #1 online footwear retailer SPARTOO.COM. all of these retailers have amazing branded soleRebels standalone boutiques and WIDE selections.

    in addition there are several high street chains in the UK about to launch the brand !
    of course if you have other retailer connections we are happy to get connected!!

    as always thank you awesome TADIAS readers for your support and TADIAS Magazine for yours. we are really honored and humbled by the support both groups have shown us.

    very best to all


  6. 6 MIMI Aug 7th, 2011 at 11:06 pm

    Really arif website…I like it. i love the sandals It gives me holiday gift ideas.

  7. 7 Chandra32Pate Aug 8th, 2011 at 12:31 am

    Credit loans are essential to organize and expand.

  8. 8 Girma Aug 8th, 2011 at 3:12 am

    Hi Betti! Wel done to you and all your staff.

    I believe UK will be a huge market for your product. The best thing would be if you could come your self and get in touch with the main dealers.

    Better If you could come and show your samples.

    All the best to you and your company!


  9. 9 Borena Aug 8th, 2011 at 11:47 am

    Just check the website. Good stuff! Keep it up.

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